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Market snapshot

Toy & hobby shop in 7400 Herning

57Worth a closer look High confidence Postcode · 60,758 residents
Postcode only Within 3 km Within 10 km Within 25 km

There are 30 active businesses in the category “Toy & hobby shop” in 7400 Herning - 4.9 per 10,000 residents.

That is more than similar-sized areas (median 3.6 per 10,000). With the typical density you would expect about 22.

In the last 3 years 7 opened and 2 closed (net +5).

The population is 60,758 and has grown 3.0% over 5 years.

Some signals point to room for a new business.

Active now
30
+4 vs 12 months ago
Per 10,000 residents
4.9
similar areas: 3.6 · DK: 3.8
Opened / closed (3 yrs)
7 / 2
last 12 months: 4 / 0
Population
60,758
5-year change: +3.0%

Active businesses over time

7400 Herning
01020302014Q2 16Q3 18Q4 202023Q2 25Toy & hobby shop

Openings and closures per year

02468Opened 2017: 7Closed 2017: 02017Opened 2018: 2Closed 2018: 32018Opened 2019: 3Closed 2019: 52019Opened 2020: 2Closed 2020: 32020Opened 2021: 4Closed 2021: 02021Opened 2022: 3Closed 2022: 22022Opened 2023: 3Closed 2023: 32023Opened 2024: 3Closed 2024: 02024Opened 2025: 1Closed 2025: 22025Opened 2026: 3Closed 2026: 02026
OpenedClosed

Why this score (57/100)

Room in the market32
Population growth70
Momentum82
Survival59
Financial trend68

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials – Herning Kommune

Median gross profit
DKK -2,139
12 companies filed
Profitable
42%
gross profit trend +17.2%
-200k0200k400k600k20172019202120232025Herning KommuneDenmark
Herning KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for toy & hobby shop in 7400 Herning.

Survival

Still open after 1 year82% · Denmark: 85%
Still open after 3 years59% · Denmark: 65%
Still open after 5 years50% · Denmark: 50%

Businesses that closed in the last 10 years were open for 6.7 years on average. · Denmark: 8.0

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity42% · Denmark: 30%
Losses two years in a row64% · Denmark: 33%

Equity and losses from annual reports 2025 (Herning Kommune).

Financial health

Made a loss58% · Denmark: 46%
Median equity ratio11% · Denmark: 27%
Gross profit per employeeDKK -5,594 · Denmark: DKK 296k
Staff costs per employeeDKK 406k · Denmark: DKK 335k

Medians of companies that filed annual reports for 2025 (Herning Kommune) - 12 companies.

Competition

Run by chains (3+ places)27% · Denmark: 9%
Share of the 3 largest operators17% · 28 owners
2 places
2 places

New and established

Openings per 10,000 residents (12 months)0.66 · Denmark: 0.71
Average age of active businesses11.5 yrs · Denmark: 8.8
Younger than 2 years17% · Denmark: 28%
Older than 10 years33% · Denmark: 29%

A typical mix of new and established businesses.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one8,004 · 9%
More than 10 km1,701
Farthest parish (5,000+ residents)3.0 km · Snejbjerg Sogn (Herning)

Measured from each parish centre in the municipality.

When businesses open and close

0123Opened Jan: 2Closed Jan: 1JanOpened Feb: 1Closed Feb: 2Opened Mar: 0Closed Mar: 0MarOpened Apr: 2Closed Apr: 0Opened May: 3Closed May: 1MayOpened Jun: 1Closed Jun: 0Opened Jul: 0Closed Jul: 0JulOpened Aug: 1Closed Aug: 1Opened Sep: 1Closed Sep: 0SepOpened Oct: 0Closed Oct: 0Opened Nov: 3Closed Nov: 0NovOpened Dec: 0Closed Dec: 2
OpenedClosed

Per calendar month, 2021–2025.

Jobs – Herning Kommune

01002003002019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (30)

NameAddressSinceEmployees

Personligt ejet Mindre Virksomhed
Kølkær Hovedgade 72, 7400 Herning 2026 –

Enkeltmandsvirksomhed
Slumstrupvej 8, 7400 Herning 2026 –

Enkeltmandsvirksomhed
Østerbyvej 9, 7400 Herning 2026 –

Personligt ejet Mindre Virksomhed
Islandsvej 16, 7400 Herning 2025 –

Anpartsselskab
Maribovej 10, 7400 Herning 2024 –

Personligt ejet Mindre Virksomhed
Sønder Lindbjerg 87, 7400 Herning 2024 –

Anpartsselskab
Manøvej 8D, 7400 Herning 2024 –

Enkeltmandsvirksomhed
Holmparken 6 2. tv, 7400 Herning 2023 –

Anpartsselskab
Kuhlausvej 19, 7400 Herning 2023 –

Enkeltmandsvirksomhed
Svinget 2, 7400 Herning 2022 –

Anpartsselskab
Gyvelvej 38, 7400 Herning 2021 –

Anpartsselskab
Overgade 5, 7400 Herning 2021 –

Anpartsselskab
Mørupvej 17, 7400 Herning 2020 –

Anpartsselskab
Østerlindparken 23, 7400 Herning 2020 –

Aktieselskab
Hammershusvej 8, 7400 Herning 2019 –

Anpartsselskab
Merkurvej 1E st. 135, 7400 Herning 2019 –

Aktieselskab
Engdahlsvej 2A, 7400 Herning 2019 –

Anpartsselskab
Virkelyst 36, 7400 Herning 2018 –

Enkeltmandsvirksomhed
Fladhøj 21, 7400 Herning 2017 –

Anpartsselskab
Tjørring Hovedgade 33, 7400 Herning 2017 –

Personligt ejet Mindre Virksomhed
Godthåbsvej 65, 7400 Herning 2016 –

Anpartsselskab
Østergade 3, 7400 Herning 2016 –

Enkeltmandsvirksomhed
Fjelstervangvej 29, 7400 Herning 2015 –

Aktieselskab
Bredgade 65, 7400 Herning 2013 –

Aktieselskab
Merkurvej 1C st. 65, 7400 Herning 1999 –

Enkeltmandsvirksomhed
Hammerum Hovedgade 130C, 7400 Herning 1995 –

Enkeltmandsvirksomhed
Silkeborgvej 27D, 7400 Herning 1993 –

Aktieselskab
Birk Centerpark 82, 7400 Herning 1992 –

Anpartsselskab
Merkurvej 1D st. 117, 7400 Herning 1991 –

Aktieselskab
Thyrasvej 35, 7400 Herning 1983 –

Recently opened


Kølkær Hovedgade 72, 7400 Herning
Sep 2026

Slumstrupvej 8, 7400 Herning
Aug 2026

Østerbyvej 9, 7400 Herning
Mar 2026

Islandsvej 16, 7400 Herning
Nov 2025

Maribovej 10, 7400 Herning
Nov 2024

Recently closed


Bøgeparken 10, 7400 Herning
May 2025
after 4 yrs

Bredgade 7, 7400 Herning
Feb 2025
after 3 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
5000 Odense C58,234325.548
7100 Vejle64,323172.661
2500 Valby65,427121.852
6000 Kolding65,909314.754
4700 Næstved55,247203.658
7000 Fredericia54,611173.163

Other areas nearby

Ranked by opportunity score for toy & hobby shop.

AreaActivePer 10kScore
7451 Sunds Postcode34.953
6933 Kibæk Postcode48.250
7480 Vildbjerg Postcode34.448
7490 Aulum Postcode36.247

Population of Herning

Statistics Denmark
52k54k56k58k60k62k201120142017202020232026Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 16%
Young 15-24 13%
Adults 25-44 24%
Adults 45-64 26%
Seniors 65-79 15%
80 and older 6%

The line marks the average for Denmark. Highlighted: the age group most relevant for toy & hobby shop.

Average age41.8 yrs · Denmark: 42.7
Disposable income per person*DKK 273k · Denmark: DKK 288k
Families with children at home*26% · Denmark: 25%
Higher education (age 25–64)*38% · Denmark: 47%
Jobs located here*51,963
Commute in / out every day*20,092 / 15,688
Jobs per working resident*1.09 · Denmark: 1.00

Roughly as many jobs as working residents.

* Figure for the municipality – Statistics Denmark does not publish it for smaller areas.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 03.10.2026.