Toy & hobby shop in Denmark – where to open

Active in Denmark

2,301

3.8 per 10,000 residents

3-year change

+12.5%

12 months: +6.6%

Opened / closed (12 mo.)

457 / 314

Median gross profit

DKK 123k

51% profitable

Deeper numbers

Survival, trouble signs, competition and people for toy & hobby shop in Hele Danmark.

Survival

Still open after 1 year85%

Still open after 3 years65%

Still open after 5 years50%

Businesses that closed in the last 10 years were open for 7.9 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)125 · 40% of all closures

Companies with negative equity30%

Losses two years in a row33%

Equity and losses from annual reports 2025.

Financial health

Made a loss46%

Median equity ratio27%

Gross profit per employeeDKK 292k

Staff costs per employeeDKK 332k

Medians of companies that filed annual reports for 2025 - 479 companies.

Competition

Run by chains (3+ places)9%

Share of the 3 largest operators3% · 2,086 owners

	34 places
	18 places
	14 places
	12 places
	11 places

New and established

Openings per 10,000 residents (12 months)0.76

Average age of active businesses8.7 yrs

Younger than 2 years29%

Older than 10 years29%

Distance to the nearest one

Residents more than 5 km from one377,073 · 6%

More than 10 km30,511

Farthest parish (5,000+ residents)5.6 km · Store Heddinge Sogn (Stevns)

Measured from each parish centre.

When businesses open and close

OpenedClosed

Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.

Jobs

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest toy & hobby shop

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

Postcode	Residents	Distance
9560 Hadsund	10,316	5.2 km
7700 Thisted	25,228	4.3 km
5450 Otterup	10,797	3.0 km
6950 Ringkøbing	13,985	3.0 km
6430 Nordborg	11,321	2.7 km
6630 Rødding	10,004	2.5 km
7900 Nykøbing M	13,028	2.2 km
8930 Randers NØ	18,811	2.1 km
6800 Varde	22,356	2.1 km
2600 Glostrup	29,065	1.9 km

Active in Denmark over time

Openings and closures per year

OpenedClosed* 2026 so far

Best opportunities

Municipalities with room in the market.

Furesø Kommune	74
Albertslund Kommune	73
Ballerup Kommune	72
Høje-Taastrup Kommune	71
Rødovre Kommune	69
Allerød Kommune	68
Brøndby Kommune	66
Ringsted Kommune	66
Horsens Kommune	65
Silkeborg Kommune	64

Growing fastest

3-year change in active businesses.

Skanderborg Kommune	27	+69%
Rødovre Kommune	18	+64%
Aabenraa Kommune	26	+63%
Ballerup Kommune	19	+58%
Egedal Kommune	30	+58%
Frederikssund Kommune	20	+54%
Ringsted Kommune	15	+50%
Haderslev Kommune	19	+46%
Kalundborg Kommune	19	+46%
Rebild Kommune	16	+45%

Declining

Municipalities where this type is shrinking.

Vallensbæk Kommune	5	-44%
Fanø Kommune	3	-40%
Glostrup Kommune	4	-33%
Jammerbugt Kommune	11	-31%
Vesthimmerlands Kommune	11	-27%
Fredensborg Kommune	12	-25%
Morsø Kommune	9	-25%
Stevns Kommune	7	-22%
Struer Kommune	5	-17%
Lejre Kommune	10	-17%

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Egedal Kommune	6.5
Faxe Kommune	6.3
Guldborgsund Kommune	6.3
Tønder Kommune	5.5
Sorø Kommune	5.5
Herning Kommune	5.2
Helsingør Kommune	5.1
Rebild Kommune	5.1
Assens Kommune	5.0
Ringkøbing-Skjern Kommune	4.9

Financials of companies filing accounts

Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

Year	Filers	Median gross profit	Middle 50%	Profitable
2025	479	DKK 123k	DKK -5,321 – DKK 775k	51%
2024	458	DKK 96k	DKK -15k – DKK 743k	45%
2023	460	DKK 117k	DKK -6,833 – DKK 806k	48%
2022	450	DKK 132k	DKK -6,846 – DKK 883k	46%
2021	423	DKK 178k	DKK -3,501 – DKK 1.0m	58%
2020	366	DKK 205k	DKK -850 – DKK 999k	56%
2019	347	DKK 137k	DKK -5,047 – DKK 1.0m	53%
2018	328	DKK 150k	DKK -4,034 – DKK 979k	49%
2017	186	DKK 103k	DKK -2,400 – DKK 757k	49%

By region

Region	Active	Per 10k	3-yr change
Region Hovedstaden	696	3.6	+15%
Region Midtjylland	536	3.9	+14%
Region Nordjylland	207	3.5	+6%
Region Sjælland	366	4.3	+7%
Region Syddanmark	476	3.8	+16%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

`4751…`	Detailhandel med tekstiler
`475940…`	Forhandlere af musikinstrumenter
`476400…`	Detailhandel med spil og legetøj
`4765…`	Detailhandel med spil og legetøj
`476910…`	Detailhandel med musikinstrumenter
`476990…`	Detailhandel med andre kulturelle artikler i.a.n

Also found by searching: toys, legetøj, games, spil, hobby