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Market snapshot

Cosmetics & perfume store in Herning Kommune

62Worth a closer look High confidence Municipality · 90,910 residents
Municipality only Within 3 km Within 10 km Within 25 km Within 5 km

There are 20 active businesses in the category “Cosmetics & perfume store” in Herning Kommune - 2.2 per 10,000 residents.

That is about the same as similar-sized areas (median 2.2 per 10,000). With the typical density you would expect about 20.

In the last 3 years 9 opened and 4 closed (net +5).

The population is 90,910 and has grown 1.8% over 5 years.

Some signals point to room for a new business.

Active now
20
+1 vs 12 months ago
Per 10,000 residents
2.2
similar areas: 2.2 · DK: 2.6
Opened / closed (3 yrs)
9 / 4
last 12 months: 2 / 1
Population
90,910
5-year change: +1.8%

Active businesses over time

Herning Kommune
010202014Q2 16Q3 18Q4 202023Q2 25Cosmetics & perfume store

Openings and closures per year

024Opened 2017: 1Closed 2017: 32017Opened 2018: 2Closed 2018: 22018Opened 2019: 3Closed 2019: 02019Opened 2020: 2Closed 2020: 12020Opened 2021: 1Closed 2021: 22021Opened 2022: 1Closed 2022: 42022Opened 2023: 1Closed 2023: 12023Opened 2024: 4Closed 2024: 22024Opened 2025: 3Closed 2025: 12025Opened 2026: 2Closed 2026: 12026
OpenedClosed

Why this score (62/100)

Room in the market50
Population growth42
Momentum93
Survival80
Financial trend50

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials

Median gross profit
DKK 781k
3 companies filed
Profitable
67%
of filing companies
-1.0m01.0m2.0m3.0m20172019202120232025Herning KommuneDenmark
Herning KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for cosmetics & perfume store in Herning Kommune.

Survival

Still open after 1 year88% · Denmark: 79%
Still open after 3 years57% · Denmark: 54%
Still open after 5 years46% · Denmark: 39%

Businesses that closed in the last 10 years were open for 7.6 years on average. · Denmark: 4.0

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity33% · Denmark: 39%

Equity and losses from annual reports 2025.

Financial health

Made a loss33% · Denmark: 52%
Median equity ratio18% · Denmark: 22%

Medians of companies that filed annual reports for 2025 - 3 companies.

Competition

Run by chains (3+ places)25% · Denmark: 35%
Share of the 3 largest operators25% · 18 owners
2 places
2 places

New and established

Openings per 10,000 residents (12 months)0.22 · Denmark: 0.38
Average age of active businesses11.3 yrs · Denmark: 10.2
Younger than 2 years25% · Denmark: 22%
Older than 10 years35% · Denmark: 34%

A typical mix of new and established businesses.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one20,621 · 23%
More than 10 km7,340
Farthest parish (5,000+ residents)2.8 km · Snejbjerg Sogn (Herning)

Measured from each parish centre.

When businesses open and close

024Opened Jan: 1Closed Jan: 0JanOpened Feb: 3Closed Feb: 1Opened Mar: 0Closed Mar: 1MarOpened Apr: 1Closed Apr: 1Opened May: 0Closed May: 0MayOpened Jun: 1Closed Jun: 1Opened Jul: 2Closed Jul: 0JulOpened Aug: 1Closed Aug: 0Opened Sep: 1Closed Sep: 2SepOpened Oct: 0Closed Oct: 0Opened Nov: 0Closed Nov: 0NovOpened Dec: 0Closed Dec: 4
OpenedClosed

Per calendar month, 2021–2025.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (20)

NameAddressSinceEmployees

Enkeltmandsvirksomhed
Lærkevej 6, 7400 Herning 2026 –

Anpartsselskab
Dalgas Plads 7B, 7400 Herning 2026 –

Enkeltmandsvirksomhed
Ejnar Mikkelsens Vej 22, 7400 Herning 2025 –

Enkeltmandsvirksomhed
Lyngens Kvarter 184 st, 7400 Herning 2025 –

Enkeltmandsvirksomhed
Snejbjergvej 18, 7400 Herning 2025 –

Personligt ejet Mindre Virksomhed
Nørrevang 9, 7451 Sunds 2024 –

Enkeltmandsvirksomhed
Niels W. Gades Vej 17, 7400 Herning 2024 –

Anpartsselskab
Fredensgade 4, 7400 Herning 2023 –

Anpartsselskab
Fredbovej 21, 7451 Sunds 2020 –

Anpartsselskab
Merkurvej 1E 1. 161, 7400 Herning 2019 –

Enkeltmandsvirksomhed
Jens Provsts Vej 18, 7400 Herning 2018 –

Enkeltmandsvirksomhed
Åvænget 53A, 7480 Vildbjerg 2018 –

Interessentskab
Dalgas Plads 7B, 7400 Herning 2017 –

Aktieselskab
Merkurvej 1A st. 15, 7400 Herning 2016 –

Aktieselskab
Bredgade 41, 7400 Herning 2015 –

Interessentskab
Knudmoseparken 172, 7400 Herning 2007 –

Enkeltmandsvirksomhed
Frijsenborgvej 12, 7400 Herning 2006 –

Aktieselskab
Merkurvej 1A st. 10, 7400 Herning 1994 –

Aktieselskab
Bredgade 35, 7400 Herning 1993 –

Anpartsselskab
Solsikkevej 1, 7480 Vildbjerg 1983 –

Recently opened


Lærkevej 6, 7400 Herning
Aug 2026

Dalgas Plads 7B, 7400 Herning
Jun 2026

Ejnar Mikkelsens Vej 22, 7400 Herning
Sep 2025

Lyngens Kvarter 184 st, 7400 Herning
Aug 2025

Snejbjergvej 18, 7400 Herning
Feb 2025

Recently closed


Søbylundvej 8, 7400 Herning
Jul 2026
after 2 yrs

Lyngens Kvarter 184 st, 7400 Herning
Feb 2025
after 3 yrs

Digevej 19, 7400 Herning
Dec 2024
after 5 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
Roskilde Kommune93,142181.953
Kolding Kommune96,140252.649
Næstved Kommune85,276182.142
Viborg Kommune98,104191.955
Horsens Kommune98,999262.654
Randers Kommune100,921222.247

Best spots inside Herning

Ranked by opportunity score for cosmetics & perfume store.

AreaActivePer 10kScore
Gjellerup Sogn (Herning) Parish11.174
7400 Herning Postcode162.660
Sankt Johannes Sogn (Herning) Parish11.558
Herning Sogn (Herning) Parish55.758
Rind Sogn (Herning) Parish11.457
Tjørring Sogn (Herning) Parish11.451
Fredens Sogn (Herning) Parish34.841

Population of Herning

Statistics Denmark
82k84k86k88k90k92k2011Q4 13Q3 16Q2 192022Q4 24Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 16%
Young 15-24 12%
Adults 25-44 23%
Adults 45-64 26%
Seniors 65-79 15%
80 and older 6%

The line marks the average for Denmark.

Average age42.4 yrs · Denmark: 42.7
Disposable income per personDKK 273k · Denmark: DKK 288k
Families with children at home26% · Denmark: 25%
Higher education (age 25–64)38% · Denmark: 47%
Jobs located here51,963
Commute in / out every day20,092 / 15,688
Jobs per working resident1.09 · Denmark: 1.00

Roughly as many jobs as working residents.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 03.10.2026.