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Cosmetics & perfume store

Parfumeri og kosmetik

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Active in Denmark
1,599
2.7 per 10,000 residents
3-year change
+5.2%
12 months: +1.9%
Opened / closed (12 mo.)
235 / 206
Median gross profit
DKK 998
45% profitable

Deeper numbers

Survival, trouble signs, competition and people for cosmetics & perfume store in Hele Danmark.

Survival

Still open after 1 year79%
Still open after 3 years54%
Still open after 5 years39%

Businesses that closed in the last 10 years were open for 4.0 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)92 · 45% of all closures
Companies with negative equity39%
Losses two years in a row36%

Equity and losses from annual reports 2025.

Financial health

Made a loss52%
Median equity ratio22%
Gross profit per employeeDKK 320k
Staff costs per employeeDKK 331k

Medians of companies that filed annual reports for 2025 - 356 companies.

Competition

Run by chains (3+ places)35%
Share of the 3 largest operators31% · 1,037 owners
270 places
183 places
34 places
16 places
10 places

New and established

Openings per 10,000 residents (12 months)0.39
Average age of active businesses10.2 yrs
Younger than 2 years23%
Older than 10 years34%

Distance to the nearest one

Residents more than 5 km from one823,088 · 14%
More than 10 km148,231
Farthest parish (5,000+ residents)8.1 km · Vissenbjerg Sogn (Assens)

Measured from each parish centre.

When businesses open and close

050100150200Opened Jan: 132Closed Jan: 74JanOpened Feb: 104Closed Feb: 99Opened Mar: 101Closed Mar: 99MarOpened Apr: 100Closed Apr: 77Opened May: 111Closed May: 64MayOpened Jun: 111Closed Jun: 90Opened Jul: 107Closed Jul: 62JulOpened Aug: 89Closed Aug: 66Opened Sep: 117Closed Sep: 89SepOpened Oct: 104Closed Oct: 83Opened Nov: 115Closed Nov: 85NovOpened Dec: 70Closed Dec: 151
OpenedClosed

Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.

Jobs

02,0004,0006,00020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest cosmetics & perfume store

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

PostcodeResidentsDistance
9310 Vodskov10,7957.0 km
9560 Hadsund10,3166.5 km
7700 Thisted25,2284.4 km
6430 Nordborg11,3214.0 km
8960 Randers SØ15,8543.3 km
6630 Rødding10,0043.3 km
5260 Odense S19,1843.0 km
5450 Otterup10,7973.0 km
9300 Sæby12,1712.8 km
8300 Odder23,0742.3 km

Active in Denmark over time

05001,0001,5002,0002011Q4 13Q3 16Q2 192022Q4 24Cosmetics & perfume store

Openings and closures per year

0100200300400Opened 2015: 224Closed 2015: 1182015Opened 2016: 243Closed 2016: 122Opened 2017: 204Closed 2017: 1362017Opened 2018: 207Closed 2018: 169Opened 2019: 240Closed 2019: 1402019Opened 2020: 250Closed 2020: 180Opened 2021: 313Closed 2021: 1822021Opened 2022: 253Closed 2022: 226Opened 2023: 226Closed 2023: 2002023Opened 2024: 242Closed 2024: 174Opened 2025: 227Closed 2025: 2572025Opened 2026 (so far): 211Closed 2026 (so far): 1552026*
OpenedClosed* 2026 so far

Financials of companies filing accounts

-50k050k100k20172019202120232025Median gross profitMedian result
Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

YearFilersMedian gross profitMiddle 50%Profitable
2025356DKK 998 DKK -32k – DKK 602k45%
2024338DKK 12k DKK -21k – DKK 551k43%
2023328DKK 12k DKK -20k – DKK 514k41%
2022317DKK 7,060 DKK -15k – DKK 596k38%
2021293DKK 48k DKK -15k – DKK 779k45%
2020282DKK 80k DKK -18k – DKK 760k46%
2019273DKK 70k DKK -12k – DKK 837k42%
2018237DKK 63k DKK -11k – DKK 889k39%
2017135DKK 68k DKK -29k – DKK 869k40%

By region

RegionActivePer 10k3-yr change
Region Hovedstaden6643.4+12%
Region Midtjylland3482.5+11%
Region Nordjylland1452.4+13%
Region Sjælland1782.1-12%
Region Syddanmark2532.0-8%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

4775…Detailhandel med kosmetikvarer og toiletartikler

Also found by searching: cosmetics, perfume, parfume, parfumeri, makeup, kosmetik