Market snapshot
Cosmetics & perfume store in Herning Kommune
There are 22 active businesses in the category “Cosmetics & perfume store” in Herning Kommune - 2.4 per 10,000 residents.
That is about the same as similar-sized areas (median 2.4 per 10,000). With the typical density you would expect about 22.
In the last 3 years 11 opened and 4 closed (net +7).
The population is 90,910 and has grown 1.8% over 5 years.
Some signals point to room for a new business.
Active businesses over time
Herning KommuneOpenings and closures per year
Why this score (62/100)
50 = average. The score compares this area with others of the same type; the gap to peers compares it with areas of similar size. How it's calculated
Financials
Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.
Deeper numbers
Survival, trouble signs, competition and people for cosmetics & perfume store in Herning Kommune.
Survival
Businesses that closed in the last 10 years were open for 7.6 years on average. · Denmark: 4.0
Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.
Trouble signs
Equity and losses from annual reports 2025.
Financial health
Medians of companies that filed annual reports for 2025 - 6 companies.
Competition
| 2 places | |
| 2 places |
New and established
A young market: many recent start-ups, dynamic, but less proven.
Moving in and out
A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out. A business that moves and keeps its place-of-business number isn't counted here yet, so the real number of moves is higher.
Distance to the nearest one
Measured from each parish centre.
When businesses open and close
Per calendar month, 2021–2025.
Jobs
Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.
Map
Loading map…
Each dot is a place of business at its registered address. Click a dot to see the company.
Existing businesses (22)
| Name | Address | Since | Employees |
|---|---|---|---|
Personligt ejet Mindre Virksomhed |
Spøttrupvej 40 st. th, 7400 Herning | 2026 | – |
Anpartsselskab |
Ydertoften 54, 7400 Herning | 2026 | – |
Enkeltmandsvirksomhed |
Lærkevej 6, 7400 Herning | 2026 | – |
Anpartsselskab |
Dalgas Plads 7B, 7400 Herning | 2026 | – |
Enkeltmandsvirksomhed |
Ejnar Mikkelsens Vej 22, 7400 Herning | 2025 | – |
Enkeltmandsvirksomhed |
Lyngens Kvarter 184 st, 7400 Herning | 2025 | – |
Enkeltmandsvirksomhed |
Snejbjergvej 18, 7400 Herning | 2025 | – |
Personligt ejet Mindre Virksomhed |
Nørrevang 9, 7451 Sunds | 2024 | – |
Enkeltmandsvirksomhed |
Niels W. Gades Vej 17, 7400 Herning | 2024 | – |
Anpartsselskab |
Fredensgade 4, 7400 Herning | 2023 | – |
Anpartsselskab |
Fredbovej 21, 7451 Sunds | 2020 | – |
Rituals Cosmetics Denmark ApS · Anpartsselskab |
Merkurvej 1E 1. 161, 7400 Herning | 2019 | – |
Enkeltmandsvirksomhed |
Jens Provsts Vej 18, 7400 Herning | 2018 | – |
Enkeltmandsvirksomhed |
Åvænget 53A, 7480 Vildbjerg | 2018 | – |
Interessentskab |
Dalgas Plads 7B, 7400 Herning | 2017 | – |
NORMAL A/S · Aktieselskab |
Merkurvej 1A st. 15, 7400 Herning | 2016 | – |
NORMAL A/S · Aktieselskab |
Bredgade 41, 7400 Herning | 2015 | – |
Interessentskab |
Knudmoseparken 172, 7400 Herning | 2007 | – |
Enkeltmandsvirksomhed |
Frijsenborgvej 12, 7400 Herning | 2006 | – |
MATAS OPERATIONS A/S · Aktieselskab |
Merkurvej 1A st. 10, 7400 Herning | 1994 | – |
MATAS OPERATIONS A/S · Aktieselskab |
Bredgade 35, 7400 Herning | 1993 | – |
Anpartsselskab |
Solsikkevej 1, 7480 Vildbjerg | 1983 | – |
Recently opened
Spøttrupvej 40 st. th, 7400 Herning | Oct 2026 |
Ydertoften 54, 7400 Herning | Oct 2026 |
Lærkevej 6, 7400 Herning | Aug 2026 |
Dalgas Plads 7B, 7400 Herning | Jun 2026 |
Ejnar Mikkelsens Vej 22, 7400 Herning | Sep 2025 |
Lyngens Kvarter 184 st, 7400 Herning | Aug 2025 |
Snejbjergvej 18, 7400 Herning | Feb 2025 |
Recently closed
Søbylundvej 8, 7400 Herning | Jul 2026 after 2 yrs |
Lyngens Kvarter 184 st, 7400 Herning | Feb 2025 after 3 yrs |
Digevej 19, 7400 Herning | Dec 2024 after 5 yrs |
Comparable areas
Same type of area, similar population.
| Area | Residents | Active | Per 10k | Score |
|---|---|---|---|---|
| Roskilde Kommune | 93,142 | 19 | 2.0 | 54 |
| Kolding Kommune | 96,140 | 25 | 2.6 | 48 |
| Næstved Kommune | 85,276 | 18 | 2.1 | 45 |
| Viborg Kommune | 98,104 | 19 | 1.9 | 56 |
| Horsens Kommune | 98,999 | 25 | 2.5 | 51 |
| Randers Kommune | 100,921 | 24 | 2.4 | 43 |
Best spots inside Herning
Ranked by opportunity score for cosmetics & perfume store.
| Area | Active | Per 10k | Score |
|---|---|---|---|
| Gjellerup Sogn (Herning) Parish | 1 | 1.1 | 74 |
| Rind Sogn (Herning) Parish | 2 | 2.9 | 63 |
| 7400 Herning Postcode | 18 | 3.0 | 59 |
| Herning Sogn (Herning) Parish | 5 | 5.7 | 58 |
| Sankt Johannes Sogn (Herning) Parish | 1 | 1.5 | 58 |
| Tjørring Sogn (Herning) Parish | 2 | 2.9 | 55 |
| 7500 Holstebro Postcode | 13 | 2.8 | 48 |
| Fredens Sogn (Herning) Parish | 3 | 4.8 | 41 |
Population of Herning
Statistics DenmarkWho lives here
Statistics Denmark · 2026The line marks the average for Denmark.
Roughly as many jobs as working residents.
Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 10.11.2026.