Retail
Jewellery & watches
Guld, ur och smycken
Deeper numbers
Survival, trouble signs, competition and people for jewellery & watches in Sverige.
Survival
Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.
Trouble signs
Equity and losses from annual reports 2025.
Financial health
Medians of companies that filed annual reports for 2025 - 486 companies.
Competition
| 191 places | |
| 107 places | |
| 11 places | |
| 6 places | |
| 5 places |
New and established
Distance to the nearest one
Measured from each neighbourhood centre.
When businesses open and close
Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.
Jobs
Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.
Farthest from the nearest jewellery & watches
Towns with at least 10,000 residents, measured from the town centre – possible gaps in the local offer.
| Town | Residents | Distance |
|---|---|---|
| Gällivare | 12,385 | 69.6 km |
| Fagersta | 11,771 | 17.9 km |
| Arboga | 10,906 | 15.5 km |
| Hallstahammar | 10,147 | 12.4 km |
| Kungsängen och Brunna | 16,899 | 7.7 km |
| Åstorp | 10,063 | 4.7 km |
| Västerhaninge | 31,941 | 3.6 km |
| Härnösand | 18,236 | 3.0 km |
| Östersund | 53,992 | 3.0 km |
| Onsala | 12,486 | 2.8 km |
Active in Sweden over time
Openings and closures per year
Best opportunities
Municipalities with room in the market.
| Eslövs kommun | 79 |
| Sigtuna kommun | 75 |
| Upplands-Bro kommun | 74 |
| Österåkers kommun | 73 |
| Håbo kommun | 73 |
| Trelleborgs kommun | 71 |
| Ulricehamns kommun | 69 |
| Växjö kommun | 67 |
| Luleå kommun | 67 |
| Tyresö kommun | 67 |
Growing fastest
3-year change in active businesses.
| Danderyds kommun | 8 | +60% |
| Västerås kommun | 21 | +50% |
| Eskilstuna kommun | 18 | +50% |
| Göteborgs kommun | 133 | +48% |
| Malmö kommun | 90 | +45% |
| Mölndals kommun | 13 | +44% |
| Tyresö kommun | 7 | +40% |
| Lerums kommun | 7 | +40% |
| Järfälla kommun | 21 | +40% |
| Huddinge kommun | 18 | +38% |
Declining
Municipalities where this type is shrinking.
| Burlövs kommun | 3 | -50% |
| Haninge kommun | 8 | -20% |
| Faluns kommun | 9 | -18% |
| Motala kommun | 6 | -14% |
| Östersunds kommun | 7 | -13% |
| Upplands Väsby kommun | 8 | -11% |
Most per resident
Densest municipalities (15,000+ residents).
| Stockholms kommun | 3.1 |
| Sölvesborgs kommun | 2.9 |
| Solna kommun | 2.5 |
| Strängnäs kommun | 2.5 |
| Båstad | 2.5 |
| Danderyds kommun | 2.5 |
| Kävlinge kommun | 2.5 |
| Malmö kommun | 2.4 |
| Falköpings kommun | 2.4 |
| Täby kommun | 2.4 |
Financials of companies filing accounts
Based on digitally filed annual reports from Bolagsverket. Sole traders don't file annual reports.
By year
| Year | Filers | Median revenue | Middle 50% | Profitable |
|---|---|---|---|---|
| 2025 | 486 | SEK 1.6m | SEK 108k – SEK 5.2m | 60% |
| 2024 | 477 | SEK 1.8m | SEK 137k – SEK 5.5m | 62% |
| 2023 | 395 | SEK 1.5m | SEK 123k – SEK 4.8m | 63% |
| 2022 | 311 | SEK 1.5m | SEK 213k – SEK 3.9m | 66% |
| 2021 | 50 | SEK 2.1m | SEK 296k – SEK 6.9m | 68% |
| 2020 | 24 | SEK 2.0m | SEK 312k – SEK 4.7m | 79% |
| 2019 | 17 | SEK 1.2m | SEK 239k – SEK 6.4m | 82% |
| 2018 | 9 | SEK 1.0m | SEK 0 – SEK 3.1m | 67% |
| 2017 | 2 | – | – – – | – |
By region
| County (län) | Active | Per 10k | 3-yr change |
|---|---|---|---|
| Blekinge län | 23 | 1.5 | +5% |
| Dalarnas län | 36 | 1.3 | -3% |
| Gävleborgs län | 36 | 1.3 | +16% |
| Gotlands län | 14 | 2.3 | +8% |
| Hallands län | 56 | 1.6 | +27% |
| Jämtlands län | 10 | 0.8 | +11% |
| Jönköpings län | 44 | 1.2 | +16% |
| Kalmar län | 33 | 1.3 | +18% |
| Kronobergs län | 20 | 1.0 | +18% |
| Norrbottens län | 25 | 1.0 | +19% |
| Örebro län | 39 | 1.3 | +15% |
| Östergötlands län | 59 | 1.2 | +11% |
| Skåne län | 251 | 1.8 | +27% |
| Södermanlands län | 48 | 1.6 | +30% |
| Stockholms län | 558 | 2.2 | +24% |
| Uppsala län | 52 | 1.3 | +27% |
| Värmlands län | 36 | 1.3 | +6% |
| Västerbottens län | 26 | 0.9 | +13% |
| Västernorrlands län | 23 | 1.0 | +15% |
| Västmanlands län | 31 | 1.1 | +35% |
| Västra Götalands län | 287 | 1.6 | +29% |
What's included
Businesses whose main Swedish industry code (SNI 2025) starts with:
47.77… | Detaljhandel med ur, guldsmedsvaror och smycken, utom via internet eller postorder |
Also found by searching: jewellery, jewelry, smykker, guldsmed, ure, watches