Retail
Jewellery & watches
Guld, ure og smykker
Deeper numbers
Survival, trouble signs, competition and people for jewellery & watches in Hele Danmark.
Survival
Businesses that closed in the last 10 years were open for 7.0 years on average.
Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.
Trouble signs
Equity and losses from annual reports 2025.
Financial health
Medians of companies that filed annual reports for 2025 - 444 companies.
Competition
| 40 places | |
| 34 places | |
| 19 places | |
| 18 places | |
| 13 places |
New and established
Distance to the nearest one
Measured from each parish centre.
When businesses open and close
Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.
Jobs
Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.
Farthest from the nearest jewellery & watches
Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.
| Postcode | Residents | Distance |
|---|---|---|
| 9240 Nibe | 12,523 | 11.6 km |
| 5450 Otterup | 10,797 | 11.4 km |
| 6760 Ribe | 14,949 | 11.2 km |
| 6500 Vojens | 13,634 | 10.6 km |
| 8464 Galten | 13,530 | 8.0 km |
| 9560 Hadsund | 10,316 | 6.7 km |
| 7323 Give | 11,783 | 4.7 km |
| 7700 Thisted | 25,228 | 4.2 km |
| 9230 Svenstrup J | 11,655 | 4.0 km |
| 3480 Fredensborg | 13,329 | 3.4 km |
Active in Denmark over time
Openings and closures per year
Best opportunities
Municipalities with room in the market.
| Hedensted Kommune | 76 |
| Allerød Kommune | 69 |
| Nordfyns Kommune | 68 |
| Albertslund Kommune | 66 |
| Rudersdal Kommune | 65 |
| Vordingborg Kommune | 64 |
| Struer Kommune | 63 |
| Lejre Kommune | 63 |
| Holbæk Kommune | 62 |
| Odder Kommune | 62 |
Growing fastest
3-year change in active businesses.
| Rudersdal Kommune | 11 | +57% |
| Varde Kommune | 9 | +50% |
| Gladsaxe Kommune | 19 | +46% |
| Fredericia Kommune | 8 | +33% |
| Helsingør Kommune | 13 | +30% |
| Greve Kommune | 13 | +30% |
| Ikast-Brande Kommune | 9 | +29% |
| Hørsholm Kommune | 10 | +25% |
| Rødovre Kommune | 12 | +20% |
| Herning Kommune | 27 | +17% |
Declining
Municipalities where this type is shrinking.
| Fredensborg Kommune | 3 | -57% |
| Solrød Kommune | 3 | -50% |
| Haderslev Kommune | 6 | -40% |
| Ringkøbing-Skjern Kommune | 5 | -38% |
| Faaborg-Midtfyn Kommune | 6 | -33% |
| Assens Kommune | 8 | -27% |
| Frederikssund Kommune | 6 | -25% |
| Hillerød Kommune | 9 | -25% |
| Esbjerg Kommune | 17 | -23% |
| Viborg Kommune | 11 | -21% |
Most per resident
Densest municipalities (15,000+ residents).
| Københavns Kommune | 4.6 |
| Gentofte Kommune | 4.3 |
| Hørsholm Kommune | 3.9 |
| Lyngby-Taarbæk Kommune | 3.9 |
| Herlev Kommune | 3.7 |
| Bornholm Kommune | 3.6 |
| Frederiksberg Kommune | 3.5 |
| Herning Kommune | 3.0 |
| Århus Kommune | 2.7 |
| Gladsaxe Kommune | 2.7 |
Financials of companies filing accounts
Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.
By year
| Year | Filers | Median gross profit | Middle 50% | Profitable |
|---|---|---|---|---|
| 2025 | 444 | DKK 653k | DKK 0 – DKK 2.2m | 58% |
| 2024 | 455 | DKK 703k | DKK -2,696 – DKK 2.2m | 54% |
| 2023 | 450 | DKK 625k | DKK 2,471 – DKK 2.2m | 50% |
| 2022 | 434 | DKK 869k | DKK 21k – DKK 2.3m | 58% |
| 2021 | 417 | DKK 925k | DKK 41k – DKK 2.5m | 62% |
| 2020 | 402 | DKK 827k | DKK 15k – DKK 2.3m | 62% |
| 2019 | 401 | DKK 943k | DKK 41k – DKK 2.5m | 59% |
| 2018 | 373 | DKK 978k | DKK 108k – DKK 2.4m | 56% |
| 2017 | 182 | DKK 715k | DKK 11k – DKK 2.2m | 53% |
By region
| Region | Active | Per 10k | 3-yr change |
|---|---|---|---|
| Region Hovedstaden | 601 | 3.1 | +4% |
| Region Midtjylland | 275 | 2.0 | +4% |
| Region Nordjylland | 115 | 1.9 | -8% |
| Region Sjælland | 137 | 1.6 | -2% |
| Region Syddanmark | 222 | 1.8 | -5% |
What's included
Businesses whose main Danish branche code (DB07/DB25) starts with:
4777… | Detailhandel med ure, smykker og guld- og sølvvarer |
Also found by searching: jewellery, jewelry, smykker, guldsmed, ure, watches