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Swedish figures: Statistics Sweden's Business Register keeps only some of the workplaces that closed before 4 October 2026, when we started collecting, so closures are counted from then. Until there are three years of history, growth over time looks higher than it really is.

Toy & hobby shop in Jönköping

Town · 103,032 residents
Town onlyWithin 3 kmWithin 10 kmWithin 25 km
56of 100

Opportunity score

Worth a closer look

High confidence

Some signals point to room for a new business.

See the five reasons

Why this score (56/100)

Room in the market50average
Population growth–left out
Momentum–left out
Survival–left out
Financial trend79strong

The line marks 50, the average. The score compares this area with others of the same type; the gap to peers compares it with areas of similar size. Parts marked – can't be calculated here and are left out; the others count more. How the score is calculated

Active now
24
– vs 12 months ago
Per 10,000 residents
2.3
similar areas 2.3 · Sweden 3.0
Opened and closed, 3 years
10 opened – closed
last 12 months: 8 opened, – closed
Population
103,032

Loading map…

Each dot is a place of business at its registered address. Click a dot to see the company.

There are 24 active businesses in the category “Toy & hobby shop” in Jönköping - 2.3 per 10,000 residents.

That is about the same as similar-sized areas (median 2.3 per 10,000). With the typical density you would expect about 24.

In the last 3 years 10 opened. Not available yet: closures are only known from 4 October 2026.

Compared with Sweden

Toy & hobby shop in Jönköping against all of Sweden. Annual-report figures are for 2025 (Jönköpings kommun), from 10 companies. Survival can't be calculated for Sweden yet: Statistics Sweden's Business Register keeps only some of the older closures, so closures are counted from 4 October 2026, when we started collecting.

JönköpingSwedenJönköping SwedenVerdict
Made a loss 40% 43% Fewer here
Companies with negative equity 10% 7% More here
Losses two years in a row 20% 30% Fewer here
Median equity ratio 57% 50% Stronger
Revenue per employee SEK 2.7m SEK 1.6m Higher
Staff costs per employee SEK 436k SEK 422k About the same
Run by chains (3+ places) 8% 3% More chains

Trend

Active businesses over time

Jönköping

This line starts on 4 October 2026, when closures start being known, and grows as we collect.

Openings and closures per year

0510Opened 2017: 02017Opened 2018: 02018Opened 2019: 12019Opened 2020: 32020Opened 2021: 22021Opened 2022: 02022Opened 2023: 02023Opened 2024: 02024Opened 2025: 22025Opened 2026 (so far): 8Closed 2026 (so far): 12026*
OpenedClosed* 2026 so far

Closures are counted from 4 October 2026; years before show openings only.

Money

Financials – Jönköpings kommun

Median revenue
SEK 1.9m
10 companies filed
Profitable
60%
revenue trend +7.9%
01.0m2.0m3.0m2018202020222024Jönköpings kommunSweden
Jönköpings kommunSweden

Only limited companies (AB) and a few other forms file annual reports with Bolagsverket – sole traders don't. Figures for Sweden are net sales from digitally filed reports.

Deeper numbers

Survival, trouble signs, competition and people for toy & hobby shop in Jönköping.

Competition

Share of the 3 largest operators13% · 24 owners

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)0.78 · Sweden: 0.75
Average age of active businesses10.2 yrs · Sweden: 11.8
Younger than 2 years38% · Sweden: 30%
Older than 10 years38% · Sweden: 45%

A young market: many recent start-ups, dynamic, but less proven.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out. A business that moves and keeps its place-of-business number isn't counted here yet, so the real number of moves is higher.

Distance to the nearest one

Residents more than 5 km from one20,361 · 14%
More than 10 km4,311
Farthest neighbourhood (5,000+ residents)7.4 km · Skärstad-Lekeryd (Jönköping)

Measured from each neighbourhood centre in the municipality.

Jobs – Jönköpings kommun

051015202022202320242025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Existing businesses

24 in all, newest first.

NameAddressSince
· Enskild firma Kungsgatan 17 Lgh 1004, 553 31 Jönköping 2026
· Enskild firma Ådalsvägen 14, 561 30 Huskvarna 2026
· Enskild firma Odengatan 33 Lgh 1202, 553 22 Jönköping 2026
· Aktiebolag Östra Storgatan 7, 553 21 Jönköping 2026
· chain Östra Storgatan 11, 553 21 Jönköping 2026
· Enskild firma Centralvägen 31 C Lgh 1001, 553 05 Jönköping 2026
· Enskild firma Andréevägen 17 Lgh 1002, 554 66 Jönköping 2026
· Enskild firma Ametistgatan 6, 554 47 Jönköping 2026
· Enskild firma Älgstigen 14 B Lgh 1101, 553 39 Jönköping 2025
· Aktiebolag Herkulesvägen 23, 553 03 Jönköping 2021
· Aktiebolag Södra Parkgatan 17, 561 42 Huskvarna 2021
· Aktiebolag Klostergatan 60, 553 36 Jönköping 2020
· Aktiebolag Huskvarnavägen 101, 561 32 Huskvarna 2020
· Aktiebolag Birkagatan 10, 554 65 Jönköping 2020
· Enskild firma Murgrönsgatan 3 Lgh 1103, 554 57 Jönköping 2019
· Aktiebolag Klostergatan 68, 553 35 Jönköping 2015
· Aktiebolag Västra Storgatan 21, 553 15 Jönköping 2011
· Aktiebolag Huluängsvägen 7, 556 28 Jönköping 2010
· E.N. Textil AB · chain Grännavägen 24 C, 561 34 Huskvarna 2009
· Enskild firma Narvavägen 17 Lgh 1201, 554 48 Jönköping 2008
· Enskild firma Spindelvägen 9, 561 48 Huskvarna 2008
· Aktiebolag Kapellgatan 1, 553 17 Jönköping 2002
· Aktiebolag Lillgatan 28, 554 51 Jönköping 1987
· Aktiebolag Östra Storgatan 47, 553 21 Jönköping 1985

Recently opened


Kungsgatan 17 Lgh 1004, 553 31 Jönköping
Jul 2026

Ådalsvägen 14, 561 30 Huskvarna
Jul 2026

Odengatan 33 Lgh 1202, 553 22 Jönköping
Jun 2026

Östra Storgatan 7, 553 21 Jönköping
May 2026

Östra Storgatan 11, 553 21 Jönköping
May 2026

Centralvägen 31 C Lgh 1001, 553 05 Jönköping
Mar 2026

Andréevägen 17 Lgh 1002, 554 66 Jönköping
Feb 2026

Ametistgatan 6, 554 47 Jönköping
Jan 2026

Recently closed


Hallebergsliden 8 Lgh 1002, 561 39 Huskvarna
Oct 2026
after 2 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
Lund (Lund)98,308444.518
Norrköping98,229222.252
Umeå94,243232.454
Helsingborg116,029373.235
Linköping116,851282.457
Gävle86,533212.439

Other areas nearby

Ranked by opportunity score for toy & hobby shop.

AreaActivePer 10kScore
Bankeryd Town22.258

Population of Jönköping

Statistics Sweden
99k100k101k102k103k104k2024Residents

Who lives here

Statistics Sweden · 2026
Children 0-14 15%
Young 15-24 15%
Adults 25-44 30%
Adults 45-64 22%
Seniors 65-79 12%
80 and older 6%

The line marks the average for Sweden. Highlighted: the age group most relevant for toy & hobby shop.

Average age40.5 yrs · Sweden: 42.3
Average net income per person (20+)SEK 322k · Sweden: SEK 367k
Households with children27% · Sweden: 29%
Post-secondary education (age 25–65)50% · Sweden: 50%
Jobs located here*81,947
Commute in / out every day*16,413 / 10,198
Jobs per working resident*1.08 · Sweden: 1.00

Roughly as many jobs as working residents.

* Figure for the municipality – Statistics Sweden does not publish it for smaller areas.

Counts are workplaces (arbetsställen) in Statistics Sweden's Business Register with a main industry code in this category. Businesses are placed at the workplace's position from the register; trades like electricians often work across a wider area – use the radius view. Statistics updated 12.11.2026.