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Market snapshot

Online store in Assens Kommune

37Crowded Medium confidence Municipality · 40,224 residents
Municipality only Within 3 km Within 10 km Within 25 km Within 50 km
Why the number of webshops is falling

Since 1 January 2025 the Danish industry codes (DB25) no longer have a separate code for online shops. Webshops are now registered by what they sell, clothing, electronics, furniture and so on, and are counted under those business types instead.

The businesses shown here are mainly registered with the new codes for intermediation in retail (typically online marketplaces and platforms), together with businesses that closed while they still had the old webshop codes. The drop over 3 years therefore mostly reflects the new codes, not webshops closing, and the number will keep falling as older registrations disappear.

There are 6 active businesses in the category “Online store” in Assens Kommune - 1.5 per 10,000 residents.

That is more than similar-sized areas (median 0.7 per 10,000). With the typical density you would expect about 3.

In the last 3 years 9 opened and 20 closed (net -11).

The population is 40,224 and has shrunk 1.5% over 5 years.

More competition than similar areas, or a weak trend.

Active now
6
+0 vs 12 months ago
Per 10,000 residents
1.5
similar areas: 0.7 · DK: 1.0
Opened / closed (3 yrs)
9 / 20
last 12 months: 2 / 2
Population
40,224
5-year change: -1.5%

Active businesses over time

Assens Kommune
0102030402014Q2 16Q3 18Q4 202023Q2 25Online store

Openings and closures per year

051015Opened 2017: 7Closed 2017: 42017Opened 2018: 15Closed 2018: 72018Opened 2019: 12Closed 2019: 142019Opened 2020: 12Closed 2020: 112020Opened 2021: 8Closed 2021: 132021Opened 2022: 8Closed 2022: 102022Opened 2023: 2Closed 2023: 152023Opened 2024: 5Closed 2024: 142024Opened 2025: 3Closed 2025: 22025Opened 2026: 1Closed 2026: 02026
OpenedClosed

Why this score (37/100)

Room in the market5
Population growth20
Momentum83
Survival65
Financial trend50

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials

Median gross profit
DKK 31k
4 companies filed
Profitable
75%
of filing companies
-200k0200k400k600k20172019202120232025Assens KommuneDenmark
Assens KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for online store in Assens Kommune.

Survival

Still open after 1 year68% · Denmark: 61%
Still open after 3 years27% · Denmark: 27%
Still open after 5 years10% · Denmark: 12%

Businesses that closed in the last 10 years were open for 3.0 years on average. · Denmark: 2.9

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)1
Companies with negative equity100% · Denmark: 34%

Equity and losses from annual reports 2025.

Financial health

Made a loss100% · Denmark: 51%

Medians of companies that filed annual reports for 2025 - 1 companies.

Competition

Run by chains (3+ places)0% · Denmark: 9%

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)0.50 · Denmark: 0.45
Average age of active businesses5.8 yrs · Denmark: 5.4
Younger than 2 years67% · Denmark: 49%
Older than 10 years17% · Denmark: 16%

A young market: many recent start-ups, dynamic, but less proven.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one17,255 · 43%
More than 10 km210
Farthest parish (5,000+ residents)5.4 km · Vissenbjerg Sogn (Assens)

Measured from each parish centre.

When businesses open and close

0510Opened Jan: 3Closed Jan: 3JanOpened Feb: 2Closed Feb: 5Opened Mar: 6Closed Mar: 7MarOpened Apr: 2Closed Apr: 1Opened May: 0Closed May: 4MayOpened Jun: 1Closed Jun: 4Opened Jul: 4Closed Jul: 5JulOpened Aug: 1Closed Aug: 4Opened Sep: 5Closed Sep: 4SepOpened Oct: 1Closed Oct: 8Opened Nov: 0Closed Nov: 2NovOpened Dec: 1Closed Dec: 7
OpenedClosed

Per calendar month, 2021–2025.

Jobs

01220202021Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (6)

NameAddressSinceEmployees

Enkeltmandsvirksomhed
Østerbro 28, 5690 Tommerup 2026 –

Anpartsselskab
Trunderupvej 12A, 5683 Haarby 2025 –

Enkeltmandsvirksomhed
Østergade 2, 5610 Assens 2025 –

Anpartsselskab
Østergade 5, 5610 Assens 2025 –

Enkeltmandsvirksomhed
Fredensvej 21, 5620 Glamsbjerg 2017 –

Forening
Smedegyden 5, 5620 Glamsbjerg 2004 –

Recently opened


Østerbro 28, 5690 Tommerup
Aug 2026

Trunderupvej 12A, 5683 Haarby
Dec 2025

Østergade 2, 5610 Assens
Sep 2025

Østergade 5, 5610 Assens
Apr 2025

Recently closed


Birkevænget 5, 5631 Ebberup
Nov 2025
after 5 yrs

Østergade 4 st, 5610 Assens
Oct 2025
after 2 yrs

Buchwaldsvej 5, 5690 Tommerup
Dec 2024
after 4 yrs

Grindsmosevej 2, 5610 Assens
Dec 2024
after 8 yrs

Østergade 35 1, 5610 Assens
Oct 2024
after 1 yrs

Strandgade 9, 5610 Assens
Oct 2024
after 1 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
Middelfart Kommune40,77341.048
Brøndby Kommune40,98530.749
Mariagerfjord Kommune41,56541.041
Bornholm Kommune38,65141.048
Gribskov Kommune42,08051.247
Lolland Kommune38,30610.338

Population of Assens

Statistics Denmark
39k40k41k42k2011Q4 13Q3 16Q2 192022Q4 24Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 15%
Young 15-24 10%
Adults 25-44 20%
Adults 45-64 29%
Seniors 65-79 18%
80 and older 7%

The line marks the average for Denmark.

Average age45.3 yrs · Denmark: 42.7
Disposable income per personDKK 253k · Denmark: DKK 288k
Families with children at home25% · Denmark: 25%
Higher education (age 25–64)34% · Denmark: 47%
Jobs located here15,676
Commute in / out every day5,937 / 10,271
Jobs per working resident0.78 · Denmark: 1.00

Many residents work elsewhere, demand is concentrated in evenings and weekends.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 03.10.2026.