Retail
Online store
Webshop
Since 1 January 2025 the Danish industry codes (DB25) no longer have a separate code for online shops. Webshops are now registered by what they sell, clothing, electronics, furniture and so on, and are counted under those business types instead.
The businesses shown here are mainly registered with the new codes for intermediation in retail (typically online marketplaces and platforms), together with businesses that closed while they still had the old webshop codes. The drop over 3 years therefore mostly reflects the new codes, not webshops closing, and the number will keep falling as older registrations disappear.
Deeper numbers
Survival, trouble signs, competition and people for online store in Hele Danmark.
Survival
Businesses that closed in the last 10 years were open for 2.9 years on average.
Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.
Trouble signs
Equity and losses from annual reports 2025.
Financial health
Medians of companies that filed annual reports for 2025 - 125 companies.
Competition
| 34 places | |
| 5 places | |
| 4 places | |
| 4 places | |
| 3 places |
New and established
Distance to the nearest one
Measured from each parish centre.
When businesses open and close
Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.
Jobs
Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.
Farthest from the nearest online store
Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.
| Postcode | Residents | Distance |
|---|---|---|
| 7620 Lemvig | 12,811 | 22.7 km |
| 7323 Give | 11,783 | 22.0 km |
| 9600 Aars | 13,301 | 20.6 km |
| 8500 Grenaa | 17,867 | 18.7 km |
| 7330 Brande | 10,156 | 17.4 km |
| 3700 Rønne | 17,141 | 15.2 km |
| 8620 Kjellerup | 11,602 | 13.7 km |
| 6740 Bramming | 11,474 | 13.3 km |
| 9440 Aabybro | 11,463 | 13.1 km |
| 6630 Rødding | 10,004 | 11.4 km |
Active in Denmark over time
Openings and closures per year
Best opportunities
Municipalities with room in the market.
| Køge Kommune | 66 |
| Holbæk Kommune | 65 |
| Silkeborg Kommune | 62 |
| Horsens Kommune | 61 |
| Herlev Kommune | 61 |
| Lejre Kommune | 61 |
| Næstved Kommune | 58 |
| Greve Kommune | 58 |
| Århus Kommune | 57 |
| Ballerup Kommune | 56 |
Growing fastest
3-year change in active businesses.
| None growing noticeably. |
Declining
Municipalities where this type is shrinking.
| Halsnæs Kommune | 0 | -100% |
| Vesthimmerlands Kommune | 0 | -100% |
| Dragør Kommune | 0 | -100% |
| Furesø Kommune | 1 | -94% |
| Jammerbugt Kommune | 1 | -92% |
| Nordfyns Kommune | 1 | -92% |
| Kalundborg Kommune | 1 | -89% |
| Norddjurs Kommune | 1 | -89% |
| Vejen Kommune | 1 | -89% |
| Albertslund Kommune | 2 | -88% |
Most per resident
Densest municipalities (15,000+ residents).
| Vallensbæk Kommune | 3.2 |
| Kerteminde Kommune | 2.1 |
| Nyborg Kommune | 1.8 |
| Gentofte Kommune | 1.7 |
| Svendborg Kommune | 1.7 |
| Odder Kommune | 1.6 |
| Ikast-Brande Kommune | 1.6 |
| Københavns Kommune | 1.6 |
| Kolding Kommune | 1.6 |
| Horsens Kommune | 1.5 |
Financials of companies filing accounts
Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.
By year
| Year | Filers | Median gross profit | Middle 50% | Profitable |
|---|---|---|---|---|
| 2025 | 125 | DKK 510k | DKK 37k – DKK 1.1m | 46% |
| 2024 | 124 | DKK 517k | DKK 21k – DKK 1.3m | 59% |
| 2023 | 233 | DKK 24k | DKK -14k – DKK 750k | 39% |
| 2022 | 495 | DKK -632 | DKK -29k – DKK 295k | 27% |
| 2021 | 750 | DKK -1,005 | DKK -31k – DKK 183k | 27% |
| 2020 | 1,023 | DKK 0 | DKK -25k – DKK 161k | 28% |
| 2019 | 1,175 | DKK -550 | DKK -28k – DKK 153k | 28% |
| 2018 | 1,104 | DKK -1,008 | DKK -28k – DKK 200k | 28% |
| 2017 | 626 | DKK -2,435 | DKK -41k – DKK 176k | 33% |
By region
| Region | Active | Per 10k | 3-yr change |
|---|---|---|---|
| Region Hovedstaden | 229 | 1.2 | -76% |
| Region Midtjylland | 129 | 0.9 | -77% |
| Region Nordjylland | 60 | 1.0 | -71% |
| Region Sjælland | 72 | 0.8 | -73% |
| Region Syddanmark | 143 | 1.1 | -71% |
What's included
Businesses whose main Danish branche code (DB07/DB25) starts with:
4791… | Formidlingsaktiviteter inden for ikke-specialiseret detailhandel |
4792… | Formidlingsaktiviteter inden for specialiseret detailhandel |
Also found by searching: webshop, online store, e-commerce, netbutik, internethandel