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Market snapshot

Car rental in Herning Kommune

45Balanced High confidence Municipality · 90,910 residents
Municipality only Within 3 km Within 10 km Within 25 km Within 20 km

There are 23 active businesses in the category “Car rental” in Herning Kommune - 2.5 per 10,000 residents.

That is more than similar-sized areas (median 1.8 per 10,000). With the typical density you would expect about 16.

In the last 3 years 8 opened and 3 closed (net +5).

The population is 90,910 and has grown 1.8% over 5 years.

Supply roughly matches similar areas.

Active now
23
+5 vs 12 months ago
Per 10,000 residents
2.5
similar areas: 1.8 · DK: 1.8
Opened / closed (3 yrs)
8 / 3
last 12 months: 5 / 0
Population
90,910
5-year change: +1.8%

Active businesses over time

Herning Kommune
01020302014Q2 16Q3 18Q4 202023Q2 25Car rental

Openings and closures per year

024Opened 2017: 1Closed 2017: 02017Opened 2018: 1Closed 2018: 22018Opened 2019: 0Closed 2019: 02019Opened 2020: 1Closed 2020: 12020Opened 2021: 0Closed 2021: 02021Opened 2022: 3Closed 2022: 32022Opened 2023: 2Closed 2023: 02023Opened 2024: 2Closed 2024: 22024Opened 2025: 2Closed 2025: 12025Opened 2026: 4Closed 2026: 02026
OpenedClosed

Why this score (45/100)

Room in the market29
Population growth42
Momentum83
Survival67
Financial trend0

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials

Median gross profit
DKK -1,068
11 companies filed
Profitable
55%
gross profit trend -85.7%
-50k050k100k150k200k20172019202120232025Herning KommuneDenmark
Herning KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for car rental in Herning Kommune.

Survival

Too few businesses started here to calculate survival.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity9% · Denmark: 17%
Losses two years in a row27% · Denmark: 23%

Equity and losses from annual reports 2025.

Financial health

Made a loss45% · Denmark: 39%
Median equity ratio14% · Denmark: 37%

Medians of companies that filed annual reports for 2025 - 11 companies.

Competition

Run by chains (3+ places)9% · Denmark: 13%
Share of the 3 largest operators13% · 23 owners

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)0.55 · Denmark: 0.15
Average age of active businesses12.7 yrs · Denmark: 12.5
Younger than 2 years22% · Denmark: 17%
Older than 10 years48% · Denmark: 46%

A young market: many recent start-ups, dynamic, but less proven.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one22,169 · 25%
More than 10 km3,995
Farthest parish (5,000+ residents)1.9 km · Snejbjerg Sogn (Herning)

Measured from each parish centre.

When businesses open and close

0123Opened Jan: 1Closed Jan: 0JanOpened Feb: 1Closed Feb: 0Opened Mar: 0Closed Mar: 0MarOpened Apr: 1Closed Apr: 1Opened May: 2Closed May: 0MayOpened Jun: 3Closed Jun: 0Opened Jul: 0Closed Jul: 1JulOpened Aug: 0Closed Aug: 0Opened Sep: 0Closed Sep: 3SepOpened Oct: 0Closed Oct: 0Opened Nov: 1Closed Nov: 0NovOpened Dec: 0Closed Dec: 1
OpenedClosed

Per calendar month, 2021–2025.

Jobs

0510152018202020222024Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (23)

NameAddressSinceEmployees

Personligt ejet Mindre Virksomhed
Frederiksgade 5B st, 7400 Herning 2026 –

Anpartsselskab
Teglvænget 9A, 7400 Herning 2026 –

Anpartsselskab
Sandfærvej 1, 7500 Holstebro 2026 –

Enkeltmandsvirksomhed
Ørrevænget 9, 7400 Herning 2026 –

Anpartsselskab
Birk Centerpark 115A, 7400 Herning 2025 –

Anpartsselskab
Cypresvej 2, 7400 Herning 2024 –

Enkeltmandsvirksomhed
Rugvænget 16, 7400 Herning 2024 –

Anpartsselskab
Industriparken 15, 7400 Herning 2023 –

Anpartsselskab
Taterbakkevej 3, 7540 Haderup 2023 –

Anpartsselskab
Cypresvej 2, 7400 Herning 2018 –

Anpartsselskab
Cypresvej 2, 7400 Herning 2017 –

Aktieselskab
Tjelevej 24, 7400 Herning 2016 –

Anpartsselskab
Cypresvej 2, 7400 Herning 2016 –

Anpartsselskab
Weysesvej 4, 7400 Herning 2016 –

Anpartsselskab
Taksvej 18, 7400 Herning 2014 –

Anpartsselskab
Rugbjergvej 6, 7490 Aulum 2014 –

Enkeltmandsvirksomhed
Rugvænget 65, 7400 Herning 2009 –

Anpartsselskab
Færøvej 12, 7400 Herning 2006 –

Anpartsselskab
Højgade 7, 7490 Aulum 2005 –

Enkeltmandsvirksomhed
Hyldevænget 2, 7400 Herning 2004 –

Aktieselskab
Hyldevænget 2, 7400 Herning 2003 –

Aktieselskab
Sakskøbingvej 1C, 7400 Herning 1979 –

Enkeltmandsvirksomhed
Agerlandsvej 14, 7400 Herning 1972 –

Recently opened


Frederiksgade 5B st, 7400 Herning
Aug 2026

Teglvænget 9A, 7400 Herning
Jul 2026

Sandfærvej 1, 7500 Holstebro
May 2026

Ørrevænget 9, 7400 Herning
Feb 2026

Birk Centerpark 115A, 7400 Herning
Nov 2025

Sjællandsgade 64 2, 7400 Herning
Feb 2025

Recently closed


Sjællandsgade 64 2, 7400 Herning
Apr 2025
after 0 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
Roskilde Kommune93,142151.647
Kolding Kommune96,140313.246
Næstved Kommune85,276111.341
Viborg Kommune98,104262.730
Horsens Kommune98,999212.158
Randers Kommune100,921181.842

Population of Herning

Statistics Denmark
82k84k86k88k90k92k2011Q4 13Q3 16Q2 192022Q4 24Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 16%
Young 15-24 12%
Adults 25-44 23%
Adults 45-64 26%
Seniors 65-79 15%
80 and older 6%

The line marks the Danish average.

Average age42.4 yrs · Denmark: 42.7
Disposable income per personDKK 273k · Denmark: DKK 288k
Families with children at home26% · Denmark: 25%
Higher education (age 25–64)38% · Denmark: 47%
Jobs located here51,963
Commute in / out every day20,092 / 15,688
Jobs per working resident1.09 · Denmark: 1.00

Roughly as many jobs as working residents.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 01.10.2026.