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Market snapshot

Beauty salon & spa in 7490 Aulum

60Worth a closer look Medium confidence Postcode · 4,863 residents
Postcode only Within 3 km Within 10 km Within 25 km Within 5 km

There are 2 active businesses in the category “Beauty salon & spa” in 7490 Aulum - 4.1 per 10,000 residents.

That is fewer than similar-sized areas (median 9.4 per 10,000). With the typical density you would expect about 5.

In the last 3 years 5 opened and 4 closed (net +1).

The population is 4,863 and has shrunk 0.7% over 5 years.

Some signals point to room for a new business.

Active now
2
-1 vs 12 months ago
Per 10,000 residents
4.1
similar areas: 9.4 · DK: 13.5
Opened / closed (3 yrs)
5 / 4
last 12 months: 2 / 3
Population
4,863
5-year change: -0.7%

Active businesses over time

7490 Aulum
0242014Q2 16Q3 18Q4 202023Q2 25Beauty salon & spa

Openings and closures per year

012Opened 2017: 0Closed 2017: 02017Opened 2018: 0Closed 2018: 02018Opened 2019: 0Closed 2019: 02019Opened 2020: 0Closed 2020: 02020Opened 2021: 0Closed 2021: 02021Opened 2022: 1Closed 2022: 02022Opened 2023: 1Closed 2023: 02023Opened 2024: 1Closed 2024: 02024Opened 2025: 2Closed 2025: 22025Opened 2026: 1Closed 2026: 22026
OpenedClosed

Why this score (60/100)

Room in the market78
Population growth44
Momentum89
Survival0
Financial trend56

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials – Herning Kommune

Median gross profit
DKK 743k
19 companies filed
Profitable
68%
gross profit trend +7.3%
0500k1.0m1.5m20172019202120232025Herning KommuneDenmark
Herning KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for beauty salon & spa in 7490 Aulum.

Survival

Too few businesses started here to calculate survival.

Trouble signs

Closed within 2 years of opening (last 12 months)2
Companies with negative equity11% · Denmark: 38%
Losses two years in a row12% · Denmark: 31%

Equity and losses from annual reports 2025 (Herning Kommune).

Financial health

Made a loss32% · Denmark: 47%
Median equity ratio44% · Denmark: 18%
Gross profit per employeeDKK 501k · Denmark: DKK 310k
Staff costs per employeeDKK 461k · Denmark: DKK 306k

Medians of companies that filed annual reports for 2025 (Herning Kommune) - 19 companies.

Competition

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)4.11 · Denmark: 2.17

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one9,725 · 11%
More than 10 km0
Farthest parish (5,000+ residents)0.6 km · Tjørring Sogn (Herning)

Measured from each parish centre in the municipality.

Jobs – Herning Kommune

020406020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (2)

NameAddressSinceEmployees

Enkeltmandsvirksomhed
Danmarksgade 41, 7490 Aulum 2026 –

Personligt ejet Mindre Virksomhed
Danmarksgade 44, 7490 Aulum 2022 –

Recently opened


Danmarksgade 41, 7490 Aulum
Aug 2026

Hodsagervej 51A, 7490 Aulum
Dec 2025

Engvej 42, 7490 Aulum
May 2025

Tvedbækparken 10, 7490 Aulum
Nov 2024

Recently closed


Hodsagervej 51A, 7490 Aulum
May 2026
after 0 yrs

Danmarksgade 64, 7490 Aulum
Apr 2026
after 3 yrs

Engvej 42, 7490 Aulum
Oct 2025
after 0 yrs

Tvedbækparken 10, 7490 Aulum
Aug 2025
after 1 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
4160 Herlufmagle4,88736.135
6933 Kibæk4,89112.049
8330 Beder4,82148.340
9430 Vadum4,814714.547
4281 Gørlev4,937816.236
4970 Rødby4,78524.239

Other areas nearby

Ranked by opportunity score for beauty salon & spa.

AreaActivePer 10kScore
7480 Vildbjerg Postcode34.471
7400 Herning Postcode9515.655
7451 Sunds Postcode23.351
6933 Kibæk Postcode12.049
7550 Sørvad Postcode212.048
7540 Haderup Postcode00.040
7280 Sønder Felding Postcode211.538

Population of Aulum

Statistics Denmark
4,6004,7004,8004,9005,000201120142017202020232026Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 19%
Young 15-24 11%
Adults 25-44 23%
Adults 45-64 25%
Seniors 65-79 16%
80 and older 6%

The line marks the average for Denmark.

Average age41.8 yrs · Denmark: 42.7
Disposable income per person*DKK 273k · Denmark: DKK 288k
Families with children at home*26% · Denmark: 25%
Higher education (age 25–64)*38% · Denmark: 47%
Jobs located here*51,963
Commute in / out every day*20,092 / 15,688
Jobs per working resident*1.09 · Denmark: 1.00

Roughly as many jobs as working residents.

* Figure for the municipality – Statistics Denmark does not publish it for smaller areas.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 03.10.2026.