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Beauty salon & spa

Skønhedssalon og spa

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Active in Denmark
8,156
13.5 per 10,000 residents
3-year change
-0.5%
12 months: +0.3%
Opened / closed (12 mo.)
1,315 / 1,293
Median gross profit
DKK 211k
50% profitable

Deeper numbers

Survival, trouble signs, competition and people for beauty salon & spa in Hele Danmark.

Survival

Still open after 1 year77%
Still open after 3 years50%
Still open after 5 years33%

Businesses that closed in the last 10 years were open for 3.4 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)431 · 33% of all closures
Companies with negative equity38%
Losses two years in a row31%

Equity and losses from annual reports 2025.

Financial health

Made a loss47%
Median equity ratio18%
Gross profit per employeeDKK 304k
Staff costs per employeeDKK 306k

Medians of companies that filed annual reports for 2025 - 1,023 companies.

Competition

Run by chains (3+ places)4%
Share of the 3 largest operators1% · 7,741 owners
18 places
16 places
12 places
11 places
9 places

New and established

Openings per 10,000 residents (12 months)2.18
Average age of active businesses6.4 yrs
Younger than 2 years26%
Older than 10 years21%

Distance to the nearest one

Residents more than 5 km from one126,936 · 2%
More than 10 km4,760
Farthest parish (5,000+ residents)1.4 km · Vissenbjerg Sogn (Assens)

Measured from each parish centre.

When businesses open and close

05001,0001,500Opened Jan: 906Closed Jan: 582JanOpened Feb: 615Closed Feb: 522Opened Mar: 704Closed Mar: 743MarOpened Apr: 738Closed Apr: 505Opened May: 700Closed May: 489MayOpened Jun: 630Closed Jun: 672Opened Jul: 623Closed Jul: 428JulOpened Aug: 713Closed Aug: 533Opened Sep: 726Closed Sep: 598SepOpened Oct: 736Closed Oct: 589Opened Nov: 638Closed Nov: 578NovOpened Dec: 452Closed Dec: 1,261
OpenedClosed

Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.

Jobs

05,00010k15k20172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest beauty salon & spa

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

PostcodeResidentsDistance
7700 Thisted25,2283.0 km
6630 Rødding10,0043.0 km
6950 Ringkøbing13,9852.5 km
9310 Vodskov10,7952.3 km
7900 Nykøbing M13,0282.0 km
6900 Skjern13,1251.9 km
5450 Otterup10,7971.9 km
9300 Sæby12,1711.7 km
8300 Odder23,0741.6 km
7323 Give11,7831.6 km

Active in Denmark over time

05,00010k2011Q4 13Q3 16Q2 192022Q4 24Beauty salon & spa

Openings and closures per year

05001,0001,5002,000Opened 2015: 1,333Closed 2015: 7212015Opened 2016: 1,459Closed 2016: 847Opened 2017: 1,508Closed 2017: 9422017Opened 2018: 1,561Closed 2018: 1,088Opened 2019: 1,858Closed 2019: 1,2572019Opened 2020: 1,951Closed 2020: 1,377Opened 2021: 1,823Closed 2021: 1,3942021Opened 2022: 1,702Closed 2022: 1,606Opened 2023: 1,715Closed 2023: 1,5452023Opened 2024: 1,599Closed 2024: 1,512Opened 2025: 1,342Closed 2025: 1,4432025Opened 2026 (so far): 1,172Closed 2026 (so far): 1,0082026*
OpenedClosed* 2026 so far

Financials of companies filing accounts

-100k0100k200k300k20172019202120232025Median gross profitMedian result
Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

YearFilersMedian gross profitMiddle 50%Profitable
20251,023DKK 211k DKK 7,103 – DKK 808k50%
2024997DKK 170k DKK 0 – DKK 685k42%
2023936DKK 207k DKK 0 – DKK 712k42%
2022869DKK 205k DKK 0 – DKK 687k42%
2021829DKK 217k DKK 9,357 – DKK 738k47%
2020786DKK 178k DKK 0 – DKK 669k45%
2019730DKK 199k DKK 0 – DKK 715k48%
2018641DKK 184k DKK -101 – DKK 778k44%
2017423DKK 193k DKK 0 – DKK 870k45%

By region

RegionActivePer 10k3-yr change
Region Hovedstaden3,22416.5+2%
Region Midtjylland1,60011.5-2%
Region Nordjylland5889.9-7%
Region Sjælland1,22114.2-2%
Region Syddanmark1,47511.9-1%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

960220…Skønheds- og hudpleje
9604…Aktiviteter vedrørende fysisk velvære
9622…Skønhedspleje og anden skønhedsbehandling
9623…Drift af dagspa, saunaer og dampbade

Also found by searching: beauty, skønhed, kosmetolog, nails, negle, spa, massage, wellness, vipper, lashes