Toy & hobby shop in Denmark – where to open

Active in Denmark

2,272

3.8 per 10,000 residents

3-year change

+12.0%

12 months: +6.4%

Opened / closed (12 mo.)

429 / 293

Median gross profit

DKK 124k

51% profitable

Deeper numbers

Survival, trouble signs, competition and people for toy & hobby shop in Hele Danmark.

Survival

Still open after 1 year85%

Still open after 3 years65%

Still open after 5 years50%

Businesses that closed in the last 10 years were open for 8.0 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)110 · 38% of all closures

Companies with negative equity30%

Losses two years in a row33%

Equity and losses from annual reports 2025.

Financial health

Made a loss46%

Median equity ratio27%

Gross profit per employeeDKK 296k

Staff costs per employeeDKK 335k

Medians of companies that filed annual reports for 2025 - 478 companies.

Competition

Run by chains (3+ places)9%

Share of the 3 largest operators3% · 2,062 owners

	34 places
	18 places
	14 places
	12 places
	11 places

New and established

Openings per 10,000 residents (12 months)0.71

Average age of active businesses8.8 yrs

Younger than 2 years28%

Older than 10 years29%

Distance to the nearest one

Residents more than 5 km from one380,803 · 6%

More than 10 km36,476

Farthest parish (5,000+ residents)5.6 km · Store Heddinge Sogn (Stevns)

Measured from each parish centre.

When businesses open and close

OpenedClosed

Per calendar month, 2021–2025.

Jobs

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest toy & hobby shop

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

Postcode	Residents	Distance
6430 Nordborg	11,321	9.3 km
9560 Hadsund	10,316	5.2 km
7700 Thisted	25,228	4.3 km
6950 Ringkøbing	13,985	3.0 km
5450 Otterup	10,797	3.0 km
6630 Rødding	10,004	2.5 km
5260 Odense S	19,184	2.5 km
7200 Grindsted	14,100	2.4 km
7900 Nykøbing M	13,028	2.2 km
8930 Randers NØ	18,811	2.1 km

Active in Denmark over time

Openings and closures per year

OpenedClosed

Best opportunities

Municipalities with room in the market.

Furesø Kommune	75
Albertslund Kommune	73
Ballerup Kommune	72
Allerød Kommune	70
Rødovre Kommune	68
Høje-Taastrup Kommune	68
Ringsted Kommune	66
Brøndby Kommune	66
Silkeborg Kommune	64
Frederikssund Kommune	63

Growing fastest

3-year change in active businesses.

Ballerup Kommune	19	+90%
Aabenraa Kommune	24	+71%
Rødovre Kommune	18	+64%
Egedal Kommune	29	+61%
Skanderborg Kommune	24	+60%
Frederikssund Kommune	20	+54%
Ringsted Kommune	15	+50%
Svendborg Kommune	25	+47%
Rebild Kommune	16	+45%
Kerteminde Kommune	13	+44%

Declining

Municipalities where this type is shrinking.

Vallensbæk Kommune	5	-44%
Fanø Kommune	3	-40%
Jammerbugt Kommune	12	-29%
Vesthimmerlands Kommune	11	-27%
Lejre Kommune	9	-25%
Solrød Kommune	7	-22%
Dragør Kommune	11	-21%
Glostrup Kommune	4	-20%
Stevns Kommune	8	-20%
Fredensborg Kommune	13	-19%

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Faxe Kommune	6.3
Egedal Kommune	6.2
Tønder Kommune	5.8
Sorø Kommune	5.8
Guldborgsund Kommune	5.8
Vordingborg Kommune	5.4
Kerteminde Kommune	5.3
Morsø Kommune	5.2
Rebild Kommune	5.1
Herning Kommune	5.1

Financials of companies filing accounts

Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

Year	Filers	Median gross profit	Middle 50%	Profitable
2025	478	DKK 124k	DKK -2,908 – DKK 772k	51%
2024	457	DKK 97k	DKK -9,441 – DKK 739k	45%
2023	459	DKK 117k	DKK -4,401 – DKK 767k	48%
2022	450	DKK 130k	DKK -3,978 – DKK 799k	46%
2021	424	DKK 165k	DKK 0 – DKK 988k	58%
2020	368	DKK 192k	DKK 0 – DKK 947k	56%
2019	349	DKK 130k	DKK -513 – DKK 825k	53%
2018	330	DKK 121k	DKK 0 – DKK 807k	49%
2017	188	DKK 96k	DKK -319 – DKK 671k	50%

By region

Region	Active	Per 10k	3-yr change
Region Hovedstaden	683	3.5	+13%
Region Midtjylland	524	3.8	+13%
Region Nordjylland	207	3.5	+7%
Region Sjælland	366	4.3	+7%
Region Syddanmark	472	3.8	+16%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

`4751…`	Detailhandel med tekstiler
`475940…`	Forhandlere af musikinstrumenter
`476400…`	Detailhandel med spil og legetøj
`4765…`	Detailhandel med spil og legetøj
`476910…`	Detailhandel med musikinstrumenter
`476990…`	Detailhandel med andre kulturelle artikler i.a.n

Also found by searching: toys, legetøj, games, spil, hobby