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Swedish figures: closures in Statistics Sweden's Business Register are only known from 1 January 2024. Until there are three years of history, growth over time looks higher than it really is.

Retail

Toy & hobby shop

Leksaker och hobby

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Active in Sweden
3,157
3.0 per 10,000 residents
3-year change
+40.6%
12 months: +26.4%
Opened / closed (12 mo.)
793 / 132
Median revenue
SEK 947k
56% profitable

Deeper numbers

Survival, trouble signs, competition and people for toy & hobby shop in Sverige.

Survival

Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.

Trouble signs

Closed within 2 years of opening (last 12 months)68 · 52% of all closures
Companies with negative equity7%
Losses two years in a row30%

Equity and losses from annual reports 2025.

Financial health

Made a loss43%
Median equity ratio50%
Revenue per employeeSEK 1.6m
Staff costs per employeeSEK 422k

Medians of companies that filed annual reports for 2025 - 783 companies.

Competition

Run by chains (3+ places)3%
Share of the 3 largest operators2% · 3,072 owners
31 places
11 places
9 places
6 places
5 places

New and established

Openings per 10,000 residents (12 months)0.75
Average age of active businesses15.6 yrs
Younger than 2 years29%
Older than 10 years46%

Distance to the nearest one

Residents more than 5 km from one1,711,330 · 16%
More than 10 km801,600
Farthest neighbourhood (5,000+ residents)50.5 km · Gotland norra (Gotland)

Measured from each neighbourhood centre.

When businesses open and close

050100Opened Jan: 66JanOpened Feb: 64Opened Mar: 57MarOpened Apr: 62Opened May: 61MayOpened Jun: 60Opened Jul: 46JulOpened Aug: 65Opened Sep: 87SepOpened Oct: 74Opened Nov: 77NovOpened Dec: 55
Opened

Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.

Jobs

05001,0001,5002018202020222024Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest toy & hobby shop

Towns with at least 10,000 residents, measured from the town centre – possible gaps in the local offer.

TownResidentsDistance
Nödinge-Nol11,6584.9 km
Söderhamn12,0383.9 km
Onsala12,4863.1 km
Skoghall14,6102.7 km
Vetlanda13,8952.5 km
Kiruna17,2841.7 km
Lerum28,7891.6 km
Upplands Väsby och Sollentuna156,5171.5 km
Avesta16,0551.4 km
Kalmar42,6221.4 km

Active in Sweden over time

01,0002,0003,0004,0002024Q3 242025Q3 252026Q3 26Toy & hobby shop

Openings and closures per year

0200400600800Opened 2024: 156Closed 2024: 312024Opened 2025: 198Closed 2025: 542025Opened 2026 (so far): 762Closed 2026 (so far): 1292026*
OpenedClosed* 2026 so far

Financials of companies filing accounts

0500k1.0m1.5m20172019202120232025Median revenueMedian result
Median revenueMedian result

Based on digitally filed annual reports from Bolagsverket. Sole traders don't file annual reports.

By year

YearFilersMedian revenueMiddle 50%Profitable
2025783SEK 947k SEK 79k – SEK 4.1m56%
2024760SEK 1.1m SEK 129k – SEK 4.6m56%
2023661SEK 947k SEK 148k – SEK 4.0m58%
2022495SEK 931k SEK 145k – SEK 3.6m63%
202188SEK 1.2m SEK 184k – SEK 5.6m64%
202033SEK 432k SEK 64k – SEK 4.0m55%
201920SEK 464k SEK 91k – SEK 2.6m55%
20188SEK 169k SEK 64k – SEK 278k63%
20172– – – ––

By region

County (län)ActivePer 10k3-yr change
Blekinge län362.3+29%
Dalarnas län782.7+24%
Gävleborgs län602.1+28%
Gotlands län213.5+40%
Hallands län982.8+36%
Jämtlands län342.6+31%
Jönköpings län932.5+33%
Kalmar län733.0+33%
Kronobergs län592.9+18%
Norrbottens län562.3+44%
Örebro län732.4+24%
Östergötlands län1042.2+39%
Skåne län4573.2+45%
Södermanlands län752.5+60%
Stockholms län8383.4+40%
Uppsala län1102.7+28%
Värmlands län832.9+46%
Västerbottens län572.0+43%
Västernorrlands län562.3+19%
Västmanlands län642.3+49%
Västra Götalands län5793.3+47%

What's included

Businesses whose main Swedish industry code (SNI 2025) starts with:

47.51…Detaljhandel med textilier
47.64…Detaljhandel med spel och leksaker, utom via internet eller postorder
47.69…Detaljhandel med musikinstrument och noter

Also found by searching: toys, legetøj, games, spil, hobby