Automotive
Car rental
Biludlejning
Deeper numbers
Survival, trouble signs, competition and people for car rental in Hele Danmark.
Survival
Businesses that closed in the last 10 years were open for 7.5 years on average.
Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.
Trouble signs
Equity and losses from annual reports 2025.
Financial health
Medians of companies that filed annual reports for 2025 - 641 companies.
Competition
| 30 places | |
| 22 places | |
| 14 places | |
| 9 places | |
| 7 places |
New and established
Distance to the nearest one
Measured from each parish centre.
When businesses open and close
Per calendar month, 2021–2025.
Jobs
Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.
Farthest from the nearest car rental
Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.
| Postcode | Residents | Distance |
|---|---|---|
| 4900 Nakskov | 14,505 | 17.0 km |
| 6760 Ribe | 14,949 | 13.6 km |
| 8400 Ebeltoft | 10,647 | 10.5 km |
| 5450 Otterup | 10,797 | 10.1 km |
| 9700 Brønderslev | 18,624 | 8.2 km |
| 7600 Struer | 15,568 | 8.0 km |
| 8464 Galten | 13,530 | 5.2 km |
| 6430 Nordborg | 11,321 | 4.9 km |
| 4400 Kalundborg | 23,095 | 4.8 km |
| 6230 Rødekro | 11,574 | 4.7 km |
Active in Denmark over time
Openings and closures per year
Best opportunities
Municipalities with room in the market.
| Solrød Kommune | 79 |
| Ishøj Kommune | 75 |
| Sorø Kommune | 74 |
| Egedal Kommune | 73 |
| Brønderslev Kommune | 70 |
| Rødovre Kommune | 69 |
| Allerød Kommune | 68 |
| Høje-Taastrup Kommune | 68 |
| Fredensborg Kommune | 67 |
| Vallensbæk Kommune | 67 |
Growing fastest
3-year change in active businesses.
| Gribskov Kommune | 11 | +83% |
| Middelfart Kommune | 8 | +60% |
| Mariagerfjord Kommune | 7 | +40% |
| Hjørring Kommune | 12 | +33% |
| Rødovre Kommune | 9 | +29% |
| Herning Kommune | 23 | +28% |
| Rebild Kommune | 14 | +27% |
| Hedensted Kommune | 14 | +27% |
| Ringkøbing-Skjern Kommune | 10 | +25% |
| Helsingør Kommune | 10 | +25% |
Declining
Municipalities where this type is shrinking.
| Ballerup Kommune | 4 | -43% |
| Furesø Kommune | 4 | -43% |
| Vesthimmerlands Kommune | 3 | -40% |
| Rudersdal Kommune | 6 | -33% |
| Næstved Kommune | 11 | -31% |
| Viborg Kommune | 26 | -24% |
| Svendborg Kommune | 11 | -21% |
| Vejen Kommune | 4 | -20% |
| Sønderborg Kommune | 8 | -20% |
| Guldborgsund Kommune | 5 | -17% |
Most per resident
Densest municipalities (15,000+ residents).
| Tårnby Kommune | 6.1 |
| Rebild Kommune | 4.5 |
| Billund Kommune | 4.4 |
| Albertslund Kommune | 4.4 |
| Faxe Kommune | 3.7 |
| Kolding Kommune | 3.2 |
| Hørsholm Kommune | 3.2 |
| Glostrup Kommune | 3.1 |
| Hvidovre Kommune | 3.0 |
| Hedensted Kommune | 2.9 |
Financials of companies filing accounts
Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.
By year
| Year | Filers | Median gross profit | Middle 50% | Profitable |
|---|---|---|---|---|
| 2025 | 641 | DKK 113k | DKK -8,044 – DKK 1.2m | 59% |
| 2024 | 640 | DKK 123k | DKK -8,074 – DKK 952k | 63% |
| 2023 | 638 | DKK 176k | DKK -2,939 – DKK 1.3m | 64% |
| 2022 | 628 | DKK 179k | DKK -2,770 – DKK 1.4m | 63% |
| 2021 | 620 | DKK 145k | DKK -1,260 – DKK 1.2m | 70% |
| 2020 | 618 | DKK 111k | DKK -4,697 – DKK 967k | 63% |
| 2019 | 601 | DKK 119k | DKK -2,500 – DKK 956k | 64% |
| 2018 | 583 | DKK 125k | DKK -5,463 – DKK 912k | 59% |
| 2017 | 347 | DKK 133k | DKK -5,250 – DKK 1.1m | 62% |
By region
| Region | Active | Per 10k | 3-yr change |
|---|---|---|---|
| Region Hovedstaden | 325 | 1.7 | +4% |
| Region Midtjylland | 285 | 2.1 | +6% |
| Region Nordjylland | 115 | 1.9 | +6% |
| Region Sjælland | 122 | 1.4 | 0% |
| Region Syddanmark | 228 | 1.8 | +2% |
What's included
Businesses whose main Danish branche code (DB07/DB25) starts with:
7711… | Udlejning og leasing af biler og lette motorkøretøjer |
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