Retail
Online store
Nätbutik
Since 1 January 2025 the Swedish industry codes (SNI 2025) no longer have a separate code for online shops. Webshops are now registered by what they sell – clothing, electronics, furniture and so on – and are counted under those business types instead.
The businesses shown here are mainly registered with the new codes for intermediation in retail (typically online marketplaces and platforms), together with businesses that closed while they still had the old webshop codes. The drop over 3 years therefore mostly reflects the new codes, not webshops closing, and the number will keep falling as older registrations disappear.
Deeper numbers
Survival, trouble signs, competition and people for online store in Sverige.
Survival
Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.
Trouble signs
Equity and losses from annual reports 2025.
Financial health
Medians of companies that filed annual reports for 2025 - 219 companies.
Competition
| 7 places | |
| 5 places | |
| 5 places | |
| 4 places | |
| 3 places |
New and established
Distance to the nearest one
Measured from each neighbourhood centre.
When businesses open and close
Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.
Jobs
Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.
Farthest from the nearest online store
Towns with at least 10,000 residents, measured from the town centre – possible gaps in the local offer.
| Town | Residents | Distance |
|---|---|---|
| Gällivare | 12,385 | 149.6 km |
| Piteå | 23,824 | 40.2 km |
| Boden | 16,644 | 31.5 km |
| Ludvika | 15,675 | 29.1 km |
| Söderhamn | 12,038 | 28.4 km |
| Karlshamn | 19,966 | 26.2 km |
| Ljungby | 16,076 | 24.0 km |
| Sala | 13,702 | 20.2 km |
| Kristinehamn | 18,358 | 20.1 km |
| Härnösand | 18,236 | 17.9 km |
Active in Sweden over time
Openings and closures per year
Best opportunities
Municipalities with room in the market.
| Piteå kommun | 84 |
| Enköpings kommun | 83 |
| Gotlands kommun | 82 |
| Bodens kommun | 80 |
| Nynäshamns kommun | 79 |
| Haninge kommun | 79 |
| Eslövs kommun | 78 |
| Landskrona kommun | 78 |
| Järfälla kommun | 77 |
| Ludvika kommun | 76 |
Growing fastest
3-year change in active businesses.
| Not available yet: closures are only known from 1 January 2024. |
Declining
Municipalities where this type is shrinking.
| Not available yet: closures are only known from 1 January 2024. |
Most per resident
Densest municipalities (15,000+ residents).
| Leksands kommun | 2.5 |
| Östhammars kommun | 2.3 |
| Partille kommun | 1.9 |
| Hallsbergs kommun | 1.9 |
| Ystad | 1.9 |
| Mörbylånga kommun | 1.8 |
| Österåkers kommun | 1.8 |
| Stenungsunds kommun | 1.8 |
| Lindesbergs kommun | 1.7 |
| Hässleholms kommun | 1.7 |
Financials of companies filing accounts
Based on digitally filed annual reports from Bolagsverket. Sole traders don't file annual reports.
By year
| Year | Filers | Median revenue | Middle 50% | Profitable |
|---|---|---|---|---|
| 2025 | 219 | SEK 524k | SEK 37k – SEK 4.3m | 51% |
| 2024 | 205 | SEK 775k | SEK 33k – SEK 4.2m | 52% |
| 2023 | 176 | SEK 770k | SEK 19k – SEK 4.4m | 55% |
| 2022 | 136 | SEK 737k | SEK 29k – SEK 2.9m | 53% |
| 2021 | 25 | SEK 2.9m | SEK 626k – SEK 7.7m | 68% |
| 2020 | 8 | SEK 2.2m | SEK 730k – SEK 5.2m | 63% |
| 2019 | 4 | SEK 2.7m | – – – | 75% |
| 2018 | 2 | – | – – – | – |
By region
| County (län) | Active | Per 10k | 3-yr change |
|---|---|---|---|
| Blekinge län | 3 | 0.2 | – |
| Dalarnas län | 22 | 0.8 | – |
| Gävleborgs län | 22 | 0.8 | – |
| Gotlands län | 1 | 0.2 | – |
| Hallands län | 40 | 1.2 | – |
| Jämtlands län | 10 | 0.8 | – |
| Jönköpings län | 37 | 1.0 | – |
| Kalmar län | 21 | 0.9 | – |
| Kronobergs län | 23 | 1.1 | – |
| Norrbottens län | 9 | 0.4 | – |
| Örebro län | 31 | 1.0 | – |
| Östergötlands län | 38 | 0.8 | – |
| Skåne län | 140 | 1.0 | – |
| Södermanlands län | 23 | 0.8 | – |
| Stockholms län | 284 | 1.1 | – |
| Uppsala län | 45 | 1.1 | – |
| Värmlands län | 34 | 1.2 | – |
| Västerbottens län | 16 | 0.6 | – |
| Västernorrlands län | 23 | 1.0 | – |
| Västmanlands län | 26 | 0.9 | – |
| Västra Götalands län | 165 | 0.9 | – |
What's included
Businesses whose main Swedish industry code (SNI 2025) starts with:
47.91… | Förmedling avseende icke-specialiserad detaljhandel |
47.92… | Förmedling avseende specialiserad detaljhandel |
Also found by searching: webshop, online store, e-commerce, netbutik, internethandel