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Swedish figures: closures in Statistics Sweden's Business Register are only known from 1 January 2024. Until there are three years of history, growth over time looks higher than it really is.

Professional services

Marketing & advertising agency

Reklam- och marknadsföringsbyrå

Rank all areas →
Active in Sweden
13,851
13.1 per 10,000 residents
3-year change
+33.9%
12 months: +11.9%
Opened / closed (12 mo.)
2,050 / 580
Median revenue
SEK 605k
64% profitable

Deeper numbers

Survival, trouble signs, competition and people for marketing & advertising agency in Sverige.

Survival

Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.

Trouble signs

Closed within 2 years of opening (last 12 months)228 · 39% of all closures
Companies with negative equity6%
Losses two years in a row20%

Equity and losses from annual reports 2025.

Financial health

Made a loss35%
Median equity ratio58%
Revenue per employeeSEK 930k
Staff costs per employeeSEK 520k

Medians of companies that filed annual reports for 2025 - 5,473 companies.

Competition

Run by chains (3+ places)1%
Share of the 3 largest operators0% · 13,746 owners
19 places
16 places
12 places
7 places
6 places

New and established

Openings per 10,000 residents (12 months)1.93
Average age of active businesses11.4 yrs
Younger than 2 years23%
Older than 10 years42%

Distance to the nearest one

Residents more than 5 km from one1,102,569 · 10%
More than 10 km507,007
Farthest neighbourhood (5,000+ residents)21.4 km · Gotland norra (Gotland)

Measured from each neighbourhood centre.

When businesses open and close

0200400600Opened Jan: 485JanOpened Feb: 501Opened Mar: 443MarOpened Apr: 377Opened May: 474MayOpened Jun: 396Opened Jul: 302JulOpened Aug: 387Opened Sep: 453SepOpened Oct: 481Opened Nov: 477NovOpened Dec: 348
Opened

Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.

Jobs

010k20k30k20172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest marketing & advertising agency

Towns with at least 10,000 residents, measured from the town centre – possible gaps in the local offer.

TownResidentsDistance
Sundsvall och Timrå70,9182.2 km
Fagersta11,7711.5 km
Kinna15,5071.4 km
Avesta16,0551.4 km
Kiruna17,2841.3 km
Ludvika15,6751.2 km
Boden16,6441.1 km
Nödinge-Nol11,6581.1 km
Gislaved10,0291.0 km
Upplands Väsby och Sollentuna156,5171.0 km

Active in Sweden over time

05,00010k15k2024Q3 242025Q3 252026Q3 26Marketing & advertising agency

Openings and closures per year

05001,0001,5002,000Opened 2024: 1,145Closed 2024: 2252024Opened 2025: 1,448Closed 2025: 2822025Opened 2026 (so far): 1,870Closed 2026 (so far): 5432026*
OpenedClosed* 2026 so far

Growing fastest

3-year change in active businesses.

Mora kommun27+145%
Kalix kommun12+140%
Mariestad13+117%
Burlövs kommun17+113%
Nybro kommun10+100%
Nykvarns kommun15+88%
Åstorps kommun15+88%
Knivsta kommun24+85%
Nordanstigs kommun9+80%
Höörs kommun9+80%

Declining

Municipalities where this type is shrinking.

Sunne kommun4-33%
Bergs kommun5-17%
Vimmerby kommun10-17%
Vaxholms kommun32-14%
Tanums kommun10-9%

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Stockholms kommun35.3
Lidingö kommun34.9
Danderyds kommun32.0
Nacka kommun26.8
Värmdö kommun24.0
Vellinge kommun23.5
Ekerö kommun22.4
Lomma kommun21.1
Täby kommun19.9
Båstad19.3

Financials of companies filing accounts

-500k0500k1.0m1.5m20172019202120232025Median revenueMedian result
Median revenueMedian result

Based on digitally filed annual reports from Bolagsverket. Sole traders don't file annual reports.

By year

YearFilersMedian revenueMiddle 50%Profitable
20255,473SEK 605k SEK 96k – SEK 1.7m64%
20245,243SEK 669k SEK 109k – SEK 1.8m65%
20234,496SEK 713k SEK 133k – SEK 1.8m65%
20223,545SEK 794k SEK 153k – SEK 2.0m69%
2021399SEK 840k SEK 145k – SEK 3.2m67%
2020161SEK 938k SEK 155k – SEK 3.8m63%
201999SEK 1.0m SEK 191k – SEK 2.4m58%
201842SEK 832k SEK 108k – SEK 2.0m49%
20176SEK 356k SEK 0 – SEK 792k20%

By region

County (län)ActivePer 10k3-yr change
Blekinge län1056.7+33%
Dalarnas län2428.5+27%
Gävleborgs län2067.3+32%
Gotlands län7712.7+15%
Hallands län40711.8+45%
Jämtlands län17813.4+36%
Jönköpings län3258.8+39%
Kalmar län2128.6+29%
Kronobergs län1678.2+50%
Norrbottens län1877.5+44%
Örebro län2337.6+53%
Östergötlands län3437.3+45%
Skåne län1,77212.4+31%
Södermanlands län2578.6+35%
Stockholms län5,72723.0+29%
Uppsala län3809.3+42%
Värmlands län1645.8+27%
Västerbottens län2248.0+31%
Västernorrlands län1897.9+41%
Västmanlands län2549.0+40%
Västra Götalands län2,08311.7+42%

What's included

Businesses whose main Swedish industry code (SNI 2025) starts with:

73.11…Reklambyråverksamhet
73.12…Mediebyråverksamhet och annonsförsäljning

Also found by searching: marketing, reklame, advertising, bureau, seo, sociale medier