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Swedish figures: closures in Statistics Sweden's Business Register are only known from 1 January 2024. Until there are three years of history, growth over time looks higher than it really is.

Professional services

Marketing & advertising agency

Reklam- och marknadsföringsbyrå

Rank all areas →
Active in Sweden
13,887
13.1 per 10,000 residents
3-year change
–
12 months: +11.8%
Opened / closed (12 mo.)
2,050 / 578
Median revenue
SEK 604k
64% profitable

Deeper numbers

Survival, trouble signs, competition and people for marketing & advertising agency in Sverige.

Survival

Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.

Trouble signs

Closed within 2 years of opening (last 12 months)226 · 39% of all closures
Companies with negative equity6%
Losses two years in a row20%

Equity and losses from annual reports 2025.

Financial health

Made a loss35%
Median equity ratio58%
Revenue per employeeSEK 929k
Staff costs per employeeSEK 518k

Medians of companies that filed annual reports for 2025 - 5,449 companies.

Competition

Run by chains (3+ places)1%
Share of the 3 largest operators0% · 13,782 owners
19 places
16 places
12 places
7 places
6 places

New and established

Openings per 10,000 residents (12 months)1.93
Average age of active businesses10.6 yrs
Younger than 2 years23%
Older than 10 years41%

Distance to the nearest one

Residents more than 5 km from one1,102,569 · 10%
More than 10 km507,007
Farthest neighbourhood (5,000+ residents)21.4 km · Gotland norra (Gotland)

Measured from each neighbourhood centre.

When businesses open and close

0200400600Opened Jan: 485JanOpened Feb: 501Opened Mar: 443MarOpened Apr: 377Opened May: 474MayOpened Jun: 396Opened Jul: 302JulOpened Aug: 387Opened Sep: 453SepOpened Oct: 481Opened Nov: 477NovOpened Dec: 348
Opened

Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.

Jobs

010k20k30k20172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest marketing & advertising agency

Towns with at least 10,000 residents, measured from the town centre – possible gaps in the local offer.

TownResidentsDistance
Sundsvall och Timrå70,9182.2 km
Fagersta11,7711.5 km
Kinna15,5071.4 km
Avesta16,0551.4 km
Kiruna17,2841.3 km
Ludvika15,6751.2 km
Boden16,6441.1 km
Nödinge-Nol11,6581.1 km
Gislaved10,0291.0 km
Upplands Väsby och Sollentuna156,5171.0 km

Active in Sweden over time

05,00010k15k2024Q3 242025Q3 252026Q3 26Marketing & advertising agency

Openings and closures per year

05001,0001,5002,000Opened 2024: 1,145Closed 2024: 2232024Opened 2025: 1,448Closed 2025: 2762025Opened 2026 (so far): 1,870Closed 2026 (so far): 5412026*
OpenedClosed* 2026 so far

Growing fastest

3-year change in active businesses.

Not available yet: closures are only known from 1 January 2024.

Declining

Municipalities where this type is shrinking.

Not available yet: closures are only known from 1 January 2024.

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Stockholms kommun35.4
Lidingö kommun34.9
Danderyds kommun32.3
Nacka kommun26.8
Värmdö kommun24.2
Vellinge kommun23.5
Ekerö kommun22.4
Lomma kommun21.1
Täby kommun20.0
Båstad19.9

Financials of companies filing accounts

-500k0500k1.0m1.5m20172019202120232025Median revenueMedian result
Median revenueMedian result

Based on digitally filed annual reports from Bolagsverket. Sole traders don't file annual reports.

By year

YearFilersMedian revenueMiddle 50%Profitable
20255,449SEK 604k SEK 96k – SEK 1.7m64%
20245,242SEK 669k SEK 108k – SEK 1.8m65%
20234,495SEK 713k SEK 133k – SEK 1.8m65%
20223,546SEK 792k SEK 152k – SEK 2.0m69%
2021399SEK 840k SEK 145k – SEK 3.2m67%
2020160SEK 938k SEK 155k – SEK 3.8m63%
201999SEK 1.0m SEK 191k – SEK 2.4m58%
201842SEK 832k SEK 108k – SEK 2.0m49%
20178SEK 358k SEK 0 – SEK 932k29%

By region

County (län)ActivePer 10k3-yr change
Blekinge län1056.7–
Dalarnas län2428.5–
Gävleborgs län2077.3–
Gotlands län7913.0–
Hallands län40911.8–
Jämtlands län17813.4–
Jönköpings län3258.8–
Kalmar län2128.6–
Kronobergs län1678.2–
Norrbottens län1887.6–
Örebro län2337.6–
Östergötlands län3457.3–
Skåne län1,77312.4–
Södermanlands län2588.6–
Stockholms län5,74723.1–
Uppsala län3819.3–
Värmlands län1655.8–
Västerbottens län2248.0–
Västernorrlands län1897.9–
Västmanlands län2559.1–
Västra Götalands län2,08611.7–

What's included

Businesses whose main Swedish industry code (SNI 2025) starts with:

73.11…Reklambyråverksamhet
73.12…Mediebyråverksamhet och annonsförsäljning

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