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Swedish figures: closures in Statistics Sweden's Business Register are only known from 1 January 2024. Until there are three years of history, growth over time looks higher than it really is.

Automotive

Car rental

Biluthyrning

Rank all areas →
Active in Sweden
938
0.9 per 10,000 residents
3-year change
–
12 months: +4.0%
Opened / closed (12 mo.)
73 / 37
Median revenue
SEK 785k
62% profitable

Deeper numbers

Survival, trouble signs, competition and people for car rental in Sverige.

Survival

Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.

Trouble signs

Closed within 2 years of opening (last 12 months)3 · 8% of all closures
Companies with negative equity6%
Losses two years in a row22%

Equity and losses from annual reports 2025.

Financial health

Made a loss36%
Median equity ratio40%
Revenue per employeeSEK 2.7m
Staff costs per employeeSEK 516k

Medians of companies that filed annual reports for 2025 - 407 companies.

Competition

Run by chains (3+ places)6%
Share of the 3 largest operators4% · 887 owners
17 places
15 places
8 places
4 places
4 places

New and established

Openings per 10,000 residents (12 months)0.07
Average age of active businesses11.2 yrs
Younger than 2 years15%
Older than 10 years43%

Distance to the nearest one

Residents more than 5 km from one3,156,565 · 30%
More than 10 km2,060,545
Farthest neighbourhood (5,000+ residents)52.5 km · Gotland södra (Gotland)

Measured from each neighbourhood centre.

When businesses open and close

0204060Opened Jan: 36JanOpened Feb: 28Opened Mar: 36MarOpened Apr: 24Opened May: 29MayOpened Jun: 23Opened Jul: 17JulOpened Aug: 23Opened Sep: 31SepOpened Oct: 50Opened Nov: 30NovOpened Dec: 25
Opened

Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.

Jobs

02004006002018202020222024Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest car rental

Towns with at least 10,000 residents, measured from the town centre – possible gaps in the local offer.

TownResidentsDistance
Mariestad16,75026.7 km
Hässleholm19,76025.1 km
Finspång13,18623.1 km
Nybro13,58423.0 km
Kristinehamn18,35819.8 km
Nynäshamn16,44717.8 km
Hallstahammar10,14717.7 km
Katrineholm23,95317.0 km
Gislaved10,02914.2 km
Ljungby16,07610.4 km

Active in Sweden over time

05001,0002024Q3 242025Q3 252026Q3 26Car rental

Openings and closures per year

020406080Opened 2024: 74Closed 2024: 242024Opened 2025: 68Closed 2025: 312025Opened 2026 (so far): 67Closed 2026 (so far): 332026*
OpenedClosed* 2026 so far

Growing fastest

3-year change in active businesses.

Not available yet: closures are only known from 1 January 2024.

Declining

Municipalities where this type is shrinking.

Not available yet: closures are only known from 1 January 2024.

All trends for this type →

Financials of companies filing accounts

-1.0m01.0m2.0m3.0m20172019202120232025Median revenueMedian result
Median revenueMedian result

Based on digitally filed annual reports from Bolagsverket. Sole traders don't file annual reports.

By year

YearFilersMedian revenueMiddle 50%Profitable
2025407SEK 785k SEK 146k – SEK 3.8m62%
2024411SEK 754k SEK 124k – SEK 4.7m62%
2023342SEK 943k SEK 119k – SEK 5.4m60%
2022244SEK 668k SEK 49k – SEK 3.9m66%
202132SEK 2.4m SEK 921k – SEK 6.3m84%
202014SEK 1.2m SEK 502k – SEK 4.3m57%
20197SEK 854k SEK 257k – SEK 3.5m57%
20186SEK 839k SEK 0 – SEK 873k33%
20171– – – ––

What's included

Businesses whose main Swedish industry code (SNI 2025) starts with:

77.11…Uthyrning och leasing av personbilar och lätta motorfordon

Also found by searching: car rental, car hire, biludlejning, leasing, rent a car, udlejning af biler