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Market snapshot

Supermarket & convenience store in 3400 Hillerød

58Worth a closer look High confidence Postcode · 44,105 residents
Postcode only Within 3 km Within 10 km Within 25 km

There are 31 active businesses in the category “Supermarket & convenience store” in 3400 Hillerød - 7.0 per 10,000 residents.

That is about the same as similar-sized areas (median 7.0 per 10,000). With the typical density you would expect about 31.

In the last 3 years 10 opened and 7 closed (net +3).

The population is 44,105 and has grown 7.8% over 5 years.

Some signals point to room for a new business.

Active now
31
+0 vs 12 months ago
Per 10,000 residents
7.0
similar areas: 7.0 · DK: 8.0
Opened / closed (3 yrs)
10 / 7
last 12 months: 3 / 3
Population
44,105
5-year change: +7.8%

Active businesses over time

3400 Hillerød
0102030402014Q2 16Q3 18Q4 202023Q2 25Supermarket & convenience store

Openings and closures per year

0246Opened 2017: 5Closed 2017: 22017Opened 2018: 2Closed 2018: 22018Opened 2019: 4Closed 2019: 12019Opened 2020: 3Closed 2020: 22020Opened 2021: 2Closed 2021: 02021Opened 2022: 1Closed 2022: 12022Opened 2023: 3Closed 2023: 42023Opened 2024: 3Closed 2024: 12024Opened 2025: 2Closed 2025: 22025Opened 2026: 3Closed 2026: 32026
OpenedClosed

Why this score (58/100)

Room in the market50
Population growth86
Momentum86
Survival33
Financial trend10

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials – Hillerød Kommune

Median gross profit
DKK 4.2m
11 companies filed
Profitable
64%
gross profit trend -2.4%
02.0m4.0m6.0m20172019202120232025Hillerød KommuneDenmark
Hillerød KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for supermarket & convenience store in 3400 Hillerød.

Survival

Still open after 1 year92% · Denmark: 79%
Still open after 3 years65% · Denmark: 55%
Still open after 5 years49% · Denmark: 39%

Businesses that closed in the last 10 years were open for 8.6 years on average. · Denmark: 9.5

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity18% · Denmark: 16%
Losses two years in a row20% · Denmark: 20%

Equity and losses from annual reports 2025 (Hillerød Kommune).

Financial health

Made a loss36% · Denmark: 34%
Median equity ratio23% · Denmark: 23%
Gross profit per employeeDKK 584k · Denmark: DKK 518k
Staff costs per employeeDKK 500k · Denmark: DKK 455k

Medians of companies that filed annual reports for 2025 (Hillerød Kommune) - 11 companies.

Competition

Run by chains (3+ places)55% · Denmark: 45%
Share of the 3 largest operators39% · 22 owners
7 places
3 places
2 places

New and established

Openings per 10,000 residents (12 months)0.68 · Denmark: 0.64
Average age of active businesses13.4 yrs · Denmark: 17.6
Younger than 2 years16% · Denmark: 13%
Older than 10 years45% · Denmark: 55%

A young market: many recent start-ups, dynamic, but less proven.

Moving in and out

Moved here (3 years)1 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net+1

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one0 · 0%
More than 10 km0
Farthest parish (5,000+ residents)0.2 km · Ullerød Sogn (Hillerød)

Measured from each parish centre in the municipality.

When businesses open and close

012Opened Jan: 0Closed Jan: 1JanOpened Feb: 2Closed Feb: 2Opened Mar: 1Closed Mar: 1MarOpened Apr: 1Closed Apr: 1Opened May: 1Closed May: 1MayOpened Jun: 1Closed Jun: 1Opened Jul: 2Closed Jul: 0JulOpened Aug: 1Closed Aug: 0Opened Sep: 0Closed Sep: 0SepOpened Oct: 0Closed Oct: 1Opened Nov: 2Closed Nov: 0NovOpened Dec: 0Closed Dec: 0
OpenedClosed

Per calendar month, 2021–2025.

Jobs – Hillerød Kommune

05010015020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (31)

NameAddressSinceEmployees

Anpartsselskab
Dyrehavevej 29, 3400 Hillerød 2026 –

Anpartsselskab
Helsingørsgade 26, 3400 Hillerød 2026 –

Anpartsselskab
Helsingørsgade 10 st. 4, 3400 Hillerød 2026 –

Kommanditselskab
Frederiksværksgade 154, 3400 Hillerød 2025 –

Aktieselskab
Østergade 7, 3400 Hillerød 2025 –

Aktieselskab
Slotsarkaderne 48, 3400 Hillerød 2024 –

Anpartsselskab
Slangerupgade 1A, 3400 Hillerød 2024 –

Anpartsselskab
Dyrehavevej 29, 3400 Hillerød 2024 –

Anpartsselskab
Slotsarkaderne 21, 3400 Hillerød 2023 –

Selvstændig offentlig virksomhed eller dattervirksomhed heraf
Søndre Jernbanevej 34, 3400 Hillerød 2023 –

Anpartsselskab
Skansevej 8, 3400 Hillerød 2021 –

Aktieselskab
Frederiksbro Torv 2, 3400 Hillerød 2021 –

Kommanditselskab
Ramblaen 1, 3400 Hillerød 2020 –

Enkeltmandsvirksomhed
Engsvinget 3A st. 2, 3400 Hillerød 2020 –

Kommanditselskab
Centervænget 9, 3400 Hillerød 2018 –

Anpartsselskab
Sophienborg Alle 3, 3400 Hillerød 2018 –

Anpartsselskab
Bærvænget 2 14. 1, 3400 Hillerød 2017 –

Anpartsselskab
Milnersvej 49, 3400 Hillerød 2015 –

Aktieselskab
Frederiksværksgade 152A, 3400 Hillerød 2015 –

Forening
Gadeledsvej 7, 3400 Hillerød 2015 –

Anpartsselskab
Fredskovhellet 1A, 3400 Hillerød 2013 –

Aktieselskab
Slotsarkaderne 26, 3400 Hillerød 2012 –

Enkeltmandsvirksomhed
Frederiksværksgade 4C, 3400 Hillerød 2011 –

Aktieselskab
Søndre Jernbanevej 34, 3400 Hillerød 2008 –

Aktieselskab
Slangerupgade 50, 3400 Hillerød 2005 –

Anpartsselskab
Marievej 6, 3400 Hillerød 2001 –

Aktieselskab
Skansevej 12, 3400 Hillerød 1994 –

Aktieselskab
Frederiksværksgade 6A, 3400 Hillerød 1993 –

Aktieselskab
Frejasvej 32, 3400 Hillerød 1990 –

Aktieselskab
Hillerødsholmsalle 6, 3400 Hillerød 1983 –

Andelsselskab (-forening) med begrænset ansvar
Frederiksværksgade 119, 3400 Hillerød 1964 –

Recently opened


Dyrehavevej 29, 3400 Hillerød
Apr 2026

Helsingørsgade 26, 3400 Hillerød
Mar 2026

Helsingørsgade 10 st. 4, 3400 Hillerød
Mar 2026

Frederiksværksgade 154, 3400 Hillerød
Jun 2025

Østergade 7, 3400 Hillerød
Mar 2025

Recently closed


Københavnsvej 53C, 3400 Hillerød
Mar 2026
after 7 yrs

Frederiksværksgade 87, 3400 Hillerød
Mar 2026
after 7 yrs

Slangerupgade 1A st, 3400 Hillerød
Jan 2026
after 5 yrs

Østergade 7, 3400 Hillerød
Apr 2025
after 2 yrs

Gl. Holmegårdsvej 17 2. tv, 3400 Hillerød
Feb 2025
after 20 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
2860 Søborg44,197286.348
2800 Kgs. Lyngby43,782347.853
2610 Rødovre45,619327.064
7500 Holstebro46,220357.658
5700 Svendborg41,969327.646
2700 Brønshøj46,484378.056

Other areas nearby

Ranked by opportunity score for supermarket & convenience store.

AreaActivePer 10kScore
3320 Skævinge Postcode47.144

Population of Hillerød

Statistics Denmark
36k38k40k42k44k46k201120142017202020232026Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 16%
Young 15-24 12%
Adults 25-44 24%
Adults 45-64 27%
Seniors 65-79 14%
80 and older 6%

The line marks the average for Denmark.

Average age42.1 yrs · Denmark: 42.7
Disposable income per person*DKK 320k · Denmark: DKK 288k
Families with children at home*29% · Denmark: 25%
Higher education (age 25–64)*53% · Denmark: 47%
Jobs located here*36,910
Commute in / out every day*23,943 / 17,148
Jobs per working resident*1.23 · Denmark: 1.00

More people work here than live here, daytime demand (lunch, services) is higher than the resident count suggests.

* Figure for the municipality – Statistics Denmark does not publish it for smaller areas.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 03.10.2026.