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Market snapshot

Gifts, art & specialty shops in 7490 Aulum

35Crowded Medium confidence Postcode · 4,863 residents
Postcode only Within 3 km Within 10 km Within 25 km

There are 6 active businesses in the category “Gifts, art & specialty shops” in 7490 Aulum - 12.3 per 10,000 residents.

That is more than similar-sized areas (median 9.2 per 10,000). With the typical density you would expect about 5.

In the last 3 years 3 opened and 4 closed (net -1).

The population is 4,863 and has shrunk 0.7% over 5 years.

More competition than similar areas, or a weak trend.

Active now
6
+0 vs 12 months ago
Per 10,000 residents
12.3
similar areas: 9.2 · DK: 10.1
Opened / closed (3 yrs)
3 / 4
last 12 months: 1 / 1
Population
4,863
5-year change: -0.7%

Active businesses over time

7490 Aulum
05102014Q2 16Q3 18Q4 202023Q2 25Gifts, art & specialty shops

Openings and closures per year

0123Opened 2017: 2Closed 2017: 12017Opened 2018: 0Closed 2018: 02018Opened 2019: 1Closed 2019: 12019Opened 2020: 2Closed 2020: 02020Opened 2021: 1Closed 2021: 02021Opened 2022: 2Closed 2022: 02022Opened 2023: 2Closed 2023: 12023Opened 2024: 0Closed 2024: 32024Opened 2025: 0Closed 2025: 02025Opened 2026: 1Closed 2026: 12026
OpenedClosed

Why this score (35/100)

Room in the market33
Population growth44
Momentum15
Survival24
Financial trend79

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials – Herning Kommune

Median gross profit
DKK 89k
32 companies filed
Profitable
50%
gross profit trend +11.2%
-50k050k100k150k20172019202120232025Herning KommuneDenmark
Herning KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for gifts, art & specialty shops in 7490 Aulum.

Survival

Too few businesses started here to calculate survival.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity38% · Denmark: 31%
Losses two years in a row33% · Denmark: 32%

Equity and losses from annual reports 2025 (Herning Kommune).

Financial health

Made a loss50% · Denmark: 49%
Median equity ratio10% · Denmark: 32%
Gross profit per employeeDKK 402k · Denmark: DKK 350k
Staff costs per employeeDKK 376k · Denmark: DKK 350k

Medians of companies that filed annual reports for 2025 (Herning Kommune) - 32 companies.

Competition

Run by chains (3+ places)17% · Denmark: 8%

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)2.06 · Denmark: 2.00
Average age of active businesses4.7 yrs · Denmark: 8.9
Younger than 2 years17% · Denmark: 30%
Older than 10 years0% · Denmark: 33%

A typical mix of new and established businesses.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one2,377 · 3%
More than 10 km0
Farthest parish (5,000+ residents)3.0 km · Rind Sogn (Herning)

Measured from each parish centre in the municipality.

Jobs – Herning Kommune

01020304020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (6)

NameAddressSinceEmployees

Enkeltmandsvirksomhed
Holstebrovej 3, 7490 Aulum 2026 –

Anpartsselskab
Havrevej 31, 7490 Aulum 2023 –

Anpartsselskab
Skolegade 2 st. tv, 7490 Aulum 2022 –

Enkeltmandsvirksomhed
Danmarksgade 29 1, 7490 Aulum 2021 –

Enkeltmandsvirksomhed
Engvej 10 1, 7490 Aulum 2020 –

Enkeltmandsvirksomhed
Kløvervej 19, 7490 Aulum 2017 –

Recently opened


Holstebrovej 3, 7490 Aulum
May 2026

Recently closed


Brogårdvej 4, 7490 Aulum
Aug 2026
after 7 yrs

Rotvigvej 2, 7490 Aulum
Dec 2024
after 29 yrs

Drejervej 3, 7490 Aulum
Oct 2024
after 6 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
4160 Herlufmagle4,887816.425
6933 Kibæk4,89136.166
8330 Beder4,82100.049
9430 Vadum4,81436.267
4281 Gørlev4,93748.141
4970 Rødby4,785612.537

Other areas nearby

Ranked by opportunity score for gifts, art & specialty shops.

AreaActivePer 10kScore
7550 Sørvad Postcode16.061

Population of Aulum

Statistics Denmark
4,6004,7004,8004,9005,000201120142017202020232026Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 19%
Young 15-24 11%
Adults 25-44 23%
Adults 45-64 25%
Seniors 65-79 16%
80 and older 6%

The line marks the Danish average.

Average age41.8 yrs · Denmark: 42.7
Disposable income per person*DKK 273k · Denmark: DKK 288k
Families with children at home*26% · Denmark: 25%
Higher education (age 25–64)*38% · Denmark: 47%
Jobs located here*51,963
Commute in / out every day*20,092 / 15,688
Jobs per working resident*1.09 · Denmark: 1.00

Roughly as many jobs as working residents.

* Figure for the municipality, Statistics Denmark does not publish it for smaller areas.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 01.10.2026.