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Market snapshot

Furniture & interior store in 7490 Aulum

42Balanced Medium confidence Postcode · 4,863 residents
Postcode only Within 3 km Within 10 km Within 25 km Within 15 km

There are 6 active businesses in the category “Furniture & interior store” in 7490 Aulum - 12.3 per 10,000 residents.

That is more than similar-sized areas (median 4.5 per 10,000). With the typical density you would expect about 2.

In the last 3 years 1 opened and 1 closed (net 0).

The population is 4,863 and has shrunk 0.7% over 5 years.

Supply roughly matches similar areas.

Active now
6
+0 vs 12 months ago
Per 10,000 residents
12.3
similar areas: 4.5 · DK: 6.6
Opened / closed (3 yrs)
1 / 1
last 12 months: 0 / 0
Population
4,863
5-year change: -0.7%

Active businesses over time

7490 Aulum
024682014Q2 16Q3 18Q4 202023Q2 25Furniture & interior store

Openings and closures per year

00.51Opened 2017: 1Closed 2017: 02017Opened 2018: 0Closed 2018: 02018Opened 2019: 0Closed 2019: 12019Opened 2020: 1Closed 2020: 02020Opened 2021: 1Closed 2021: 02021Opened 2022: 0Closed 2022: 02022Opened 2023: 0Closed 2023: 02023Opened 2024: 1Closed 2024: 12024Opened 2025: 0Closed 2025: 02025Opened 2026: 0Closed 2026: 02026
OpenedClosed

Why this score (42/100)

Room in the market13
Population growth44
Momentum53
Survival53
Financial trend95

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials – Herning Kommune

Median gross profit
DKK 1.4m
21 companies filed
Profitable
62%
gross profit trend +27.1%
0500k1.0m1.5m20172019202120232025Herning KommuneDenmark
Herning KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for furniture & interior store in 7490 Aulum.

Survival

Too few businesses started here to calculate survival.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity10% · Denmark: 25%
Losses two years in a row24% · Denmark: 27%

Equity and losses from annual reports 2025 (Herning Kommune).

Financial health

Made a loss38% · Denmark: 41%
Median equity ratio19% · Denmark: 35%
Gross profit per employeeDKK 569k · Denmark: DKK 488k
Staff costs per employeeDKK 567k · Denmark: DKK 441k

Medians of companies that filed annual reports for 2025 (Herning Kommune) - 21 companies.

Competition

Run by chains (3+ places)0% · Denmark: 21%

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)0.00 · Denmark: 0.56
Average age of active businesses18.9 yrs · Denmark: 13.1
Younger than 2 years0% · Denmark: 14%
Older than 10 years67% · Denmark: 45%

An established market: many businesses have been here for years.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one17,250 · 19%
More than 10 km1,752
Farthest parish (5,000+ residents)3.4 km · Rind Sogn (Herning)

Measured from each parish centre in the municipality.

Jobs – Herning Kommune

05010020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (6)

NameAddressSinceEmployees

Interessentskab
Søndermarken 4, 7490 Aulum 2021 –

Enkeltmandsvirksomhed
Østertoft 1, 7490 Aulum 2020 –

Enkeltmandsvirksomhed
Rotvigvej 14, 7490 Aulum 2014 –

Anpartsselskab
Vævervej 12, 7490 Aulum 2001 –

Aktieselskab
Danmarksgade 62, 7490 Aulum 1994 –

Enkeltmandsvirksomhed
Kirkegade 4, 7490 Aulum 1994 –

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
4160 Herlufmagle4,88736.158
6933 Kibæk4,89112.051
8330 Beder4,82112.138
9430 Vadum4,81424.265
4281 Gørlev4,93748.128
4970 Rødby4,78500.036

Other areas nearby

Ranked by opportunity score for furniture & interior store.

AreaActivePer 10kScore
7480 Vildbjerg Postcode11.573
7451 Sunds Postcode23.365
6933 Kibæk Postcode12.051
7400 Herning Postcode477.746

Population of Aulum

Statistics Denmark
4,6004,7004,8004,9005,000201120142017202020232026Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 19%
Young 15-24 11%
Adults 25-44 23%
Adults 45-64 25%
Seniors 65-79 16%
80 and older 6%

The line marks the average for Denmark. Highlighted: the age group most relevant for furniture & interior store.

Average age41.8 yrs · Denmark: 42.7
Disposable income per person*DKK 273k · Denmark: DKK 288k
Families with children at home*26% · Denmark: 25%
Higher education (age 25–64)*38% · Denmark: 47%
Jobs located here*51,963
Commute in / out every day*20,092 / 15,688
Jobs per working resident*1.09 · Denmark: 1.00

Roughly as many jobs as working residents.

* Figure for the municipality – Statistics Denmark does not publish it for smaller areas.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 03.10.2026.