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Market snapshot

Car rental in Horsens Kommune

58Worth a closer look High confidence Municipality · 98,999 residents
Municipality only Within 3 km Within 10 km Within 25 km Within 20 km

There are 21 active businesses in the category “Car rental” in Horsens Kommune - 2.1 per 10,000 residents.

That is about the same as similar-sized areas (median 1.8 per 10,000). With the typical density you would expect about 18.

In the last 3 years 2 opened and 2 closed (net 0).

The population is 98,999 and has grown 6.3% over 5 years.

Some signals point to room for a new business.

Active now
21
+0 vs 12 months ago
Per 10,000 residents
2.1
similar areas: 1.8 · DK: 1.8
Opened / closed (3 yrs)
2 / 2
last 12 months: 1 / 1
Population
98,999
5-year change: +6.3%

Active businesses over time

Horsens Kommune
01020302014Q2 16Q3 18Q4 202023Q2 25Car rental

Openings and closures per year

0123Opened 2017: 0Closed 2017: 12017Opened 2018: 1Closed 2018: 12018Opened 2019: 2Closed 2019: 02019Opened 2020: 3Closed 2020: 02020Opened 2021: 0Closed 2021: 12021Opened 2022: 2Closed 2022: 12022Opened 2023: 1Closed 2023: 12023Opened 2024: 0Closed 2024: 12024Opened 2025: 2Closed 2025: 02025Opened 2026: 0Closed 2026: 12026
OpenedClosed

Why this score (58/100)

Room in the market41
Population growth86
Momentum44
Survival72
Financial trend66

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials

Median gross profit
DKK 1.1m
17 companies filed
Profitable
76%
gross profit trend +2.9%
01.0m2.0m3.0m20172019202120232025Horsens KommuneDenmark
Horsens KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for car rental in Horsens Kommune.

Survival

Too few businesses started here to calculate survival.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity18% · Denmark: 17%
Losses two years in a row13% · Denmark: 23%

Equity and losses from annual reports 2025.

Financial health

Made a loss24% · Denmark: 39%
Median equity ratio25% · Denmark: 37%
Gross profit per employeeDKK 569k · Denmark: DKK 456k
Staff costs per employeeDKK 535k · Denmark: DKK 448k

Medians of companies that filed annual reports for 2025 - 17 companies.

Competition

Run by chains (3+ places)5% · Denmark: 13%
Share of the 3 largest operators14% · 21 owners

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)0.10 · Denmark: 0.15
Average age of active businesses14.8 yrs · Denmark: 12.5
Younger than 2 years10% · Denmark: 17%
Older than 10 years57% · Denmark: 46%

An established market: many businesses have been here for years.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one13,541 · 14%
More than 10 km146
Farthest parish (5,000+ residents)1.3 km · Torsted Sogn (Horsens)

Measured from each parish centre.

Jobs

010203020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (21)

NameAddressSinceEmployees

Anpartsselskab
Smedebakken 2, 8700 Horsens 2025 –

Anpartsselskab
Munksbakke 77, 8700 Horsens 2025 –

Anpartsselskab
Tobaksgården 3 1, 8700 Horsens 2023 –

Anpartsselskab
Ove Jensens Alle 31F, 8700 Horsens 2022 –

Aktieselskab
Høegh Guldbergs Gade 36, 8700 Horsens 2022 –

Anpartsselskab
Torstedalle 1, 8700 Horsens 2020 –

Aktieselskab
Kometvej 1, 8700 Horsens 2020 –

Aktieselskab
Ormhøjgårdvej 4, 8700 Horsens 2019 –

Anpartsselskab
Høegh Guldbergs Gade 42, 8700 Horsens 2018 –

Anpartsselskab
Banegårdsgade 2, 8700 Horsens 2015 –

Anpartsselskab
Løvetvej 24, 8740 Brædstrup 2015 –

Aktieselskab
Spedalsø 61, 8700 Horsens 2015 –

Anpartsselskab
Østerhåbsvej 77, 8700 Horsens 2014 –

Anpartsselskab
Vejlevej 160, 8700 Horsens 2011 –

Enkeltmandsvirksomhed
Husoddebakken 23, 8700 Horsens 2009 –

Aktieselskab
Høegh Guldbergs Gade 44, 8700 Horsens 2006 –

Aktieselskab
Mossvej 17, 8700 Horsens 2005 –

Anpartsselskab
Lupinvej 39, 8700 Horsens 2004 –

Anpartsselskab
Toftevænget 14, 8700 Horsens 1999 –

Anpartsselskab
Sydvestvej 70, 8700 Horsens 1982 –

Anpartsselskab
Ternevej 66F . 110, 8700 Horsens 1973 –

Recently opened


Smedebakken 2, 8700 Horsens
Dec 2025

Munksbakke 77, 8700 Horsens
Jan 2025

Recently closed


Ormhøjgårdvej 2, 8700 Horsens
Sep 2026
after 12 yrs

Ranunkelvej 29, 8700 Horsens
Dec 2024
after 4 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
Viborg Kommune98,104262.730
Randers Kommune100,921181.842
Kolding Kommune96,140313.246
Silkeborg Kommune103,293242.352
Roskilde Kommune93,142151.647
Frederiksberg Kommune105,947121.158

Best spots inside Horsens

Ranked by opportunity score for car rental.

AreaActivePer 10kScore
Klostersogn Sogn (Horsens) Parish10.766
Vor Frelsers Sogn (Horsens) Parish10.845
Tyrsted Sogn (Horsens) Parish54.039

Population of Horsens

Statistics Denmark
80k85k90k95k100k2011Q4 13Q3 16Q2 192022Q4 24Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 17%
Young 15-24 12%
Adults 25-44 26%
Adults 45-64 25%
Seniors 65-79 14%
80 and older 5%

The line marks the Danish average.

Average age41.1 yrs · Denmark: 42.7
Disposable income per personDKK 271k · Denmark: DKK 288k
Families with children at home28% · Denmark: 25%
Higher education (age 25–64)42% · Denmark: 47%
Jobs located here48,879
Commute in / out every day18,392 / 20,973
Jobs per working resident0.95 · Denmark: 1.00

Roughly as many jobs as working residents.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 01.10.2026.