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Market snapshot

Car rental in Hørsholm Kommune

33Crowded Medium confidence Municipality · 25,326 residents
Municipality only Within 3 km Within 10 km Within 25 km Within 20 km

There are 8 active businesses in the category “Car rental” in Hørsholm Kommune - 3.2 per 10,000 residents.

That is more than similar-sized areas (median 1.8 per 10,000). With the typical density you would expect about 5.

In the last 3 years 2 opened and 2 closed (net 0).

The population is 25,326 and has grown 2.1% over 5 years.

More competition than similar areas, or a weak trend.

Active now
8
+1 vs 12 months ago
Per 10,000 residents
3.2
similar areas: 1.8 · DK: 1.8
Opened / closed (3 yrs)
2 / 2
last 12 months: 1 / 0
Population
25,326
5-year change: +2.1%

Active businesses over time

Hørsholm Kommune
05102014Q2 16Q3 18Q4 202023Q2 25Car rental

Openings and closures per year

012Opened 2017: 0Closed 2017: 02017Opened 2018: 1Closed 2018: 12018Opened 2019: 1Closed 2019: 02019Opened 2020: 1Closed 2020: 12020Opened 2021: 0Closed 2021: 02021Opened 2022: 0Closed 2022: 02022Opened 2023: 0Closed 2023: 02023Opened 2024: 1Closed 2024: 22024Opened 2025: 0Closed 2025: 02025Opened 2026: 1Closed 2026: 02026
OpenedClosed

Why this score (33/100)

Room in the market14
Population growth50
Momentum44
Survival43
Financial trend27

50 = average. The score compares this area with others of the same type and size. How it's calculated

Financials

Median gross profit
DKK 7.5m
5 companies filed
Profitable
80%
gross profit trend -12.0%
05.0m10m15m20m20172019202120232025Hørsholm KommuneDenmark
Hørsholm KommuneDenmark

Only companies (ApS/A/S) publish accounts - sole proprietorships don't. Small companies usually report gross profit, not revenue.

Deeper numbers

Survival, trouble signs, competition and people for car rental in Hørsholm Kommune.

Survival

Too few businesses started here to calculate survival.

Trouble signs

Closed within 2 years of opening (last 12 months)0
Companies with negative equity0% · Denmark: 17%
Losses two years in a row0% · Denmark: 23%

Equity and losses from annual reports 2025.

Financial health

Made a loss20% · Denmark: 39%
Median equity ratio22% · Denmark: 37%
Gross profit per employeeDKK 2.1m · Denmark: DKK 456k
Staff costs per employeeDKK 654k · Denmark: DKK 448k

Medians of companies that filed annual reports for 2025 - 5 companies.

Competition

Run by chains (3+ places)13% · Denmark: 13%

No company runs more than one place of business here, an independent market.

New and established

Openings per 10,000 residents (12 months)0.39 · Denmark: 0.15
Average age of active businesses11.7 yrs · Denmark: 12.5
Younger than 2 years25% · Denmark: 17%
Older than 10 years50% · Denmark: 46%

A young market: many recent start-ups, dynamic, but less proven.

Moving in and out

Moved here (3 years)0 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net0

A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out.

Distance to the nearest one

Residents more than 5 km from one0 · 0%
More than 10 km0
Farthest parish (5,000+ residents)1.5 km · Hørsholm Sogn (Hørsholm)

Measured from each parish centre.

Jobs

020406020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Map

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Each dot is a place of business at its registered address. Click a dot to see the company.

Existing businesses (8)

NameAddressSinceEmployees

Anpartsselskab
Rungsted Havn 32, 2960 Rungsted Kyst 2026 –

Aktieselskab
Savsvinget 4 1, 2970 Hørsholm 2024 –

Aktieselskab
Rungsted Havn 32, 2960 Rungsted Kyst 2019 –

Anpartsselskab
Ved Klædebo 12, 2970 Hørsholm 2018 –

Anpartsselskab
Rungstedvej 81, 2960 Rungsted Kyst 2015 –

Aktieselskab
Hammervej 3, 2970 Hørsholm 2010 –

Aktieselskab
Bakkehusene 10, 2970 Hørsholm 2004 –

Aktieselskab
Savsvinget 4, 2970 Hørsholm 2001 –

Recently opened


Rungsted Havn 32, 2960 Rungsted Kyst
Apr 2026

Savsvinget 4 1, 2970 Hørsholm
Nov 2024

Recently closed


Savsvinget 4 1, 2970 Hørsholm
Nov 2024
after 14 yrs

Comparable areas

Same type of area, similar population.

AreaResidentsActivePer 10kScore
Solrød Kommune25,08131.279
Ishøj Kommune24,96800.075
Glostrup Kommune25,98783.147
Odder Kommune24,44852.060
Kerteminde Kommune24,34041.655
Allerød Kommune26,43441.568

Best spots inside Hørsholm

Ranked by opportunity score for car rental.

AreaActivePer 10kScore
Hørsholm Sogn (Hørsholm) Parish10.839

Population of Hørsholm

Statistics Denmark
24k24k25k25k26k2011Q4 13Q3 16Q2 192022Q4 24Residents

Who lives here

Statistics Denmark · 2026
Children 0-14 16%
Young 15-24 10%
Adults 25-44 17%
Adults 45-64 28%
Seniors 65-79 18%
80 and older 11%

The line marks the Danish average.

Average age46.6 yrs · Denmark: 42.7
Disposable income per personDKK 453k · Denmark: DKK 288k
Families with children at home28% · Denmark: 25%
Higher education (age 25–64)64% · Denmark: 47%
Jobs located here10,542
Commute in / out every day7,081 / 9,132
Jobs per working resident0.84 · Denmark: 1.00

Roughly as many jobs as working residents.

Counts are places of business (production units) registered in CVR with a main branche code in this category. Businesses are placed by their registered address; trades like electricians often work across a wider area, use the radius view. Statistics updated 01.10.2026.