Jewellery & watches in Denmark – where to open

Active in Denmark

1,355

2.2 per 10,000 residents

3-year change

+1.0%

12 months: -2.2%

Opened / closed (12 mo.)

151 / 182

Median gross profit

DKK 654k

58% profitable

Deeper numbers

Survival, trouble signs, competition and people for jewellery & watches in Hele Danmark.

Survival

Still open after 1 year82%

Still open after 3 years60%

Still open after 5 years45%

Businesses that closed in the last 10 years were open for 7.0 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)72 · 40% of all closures

Companies with negative equity25%

Losses two years in a row27%

Equity and losses from annual reports 2025.

Financial health

Made a loss39%

Median equity ratio38%

Gross profit per employeeDKK 455k

Staff costs per employeeDKK 388k

Medians of companies that filed annual reports for 2025 - 444 companies.

Competition

Run by chains (3+ places)16%

Share of the 3 largest operators7% · 1,120 owners

	40 places
	34 places
	19 places
	18 places
	13 places

New and established

Openings per 10,000 residents (12 months)0.25

Average age of active businesses11.7 yrs

Younger than 2 years18%

Older than 10 years41%

Distance to the nearest one

Residents more than 5 km from one1,040,148 · 17%

More than 10 km313,077

Farthest parish (5,000+ residents)12.2 km · Grene Sogn (Billund)

Measured from each parish centre.

When businesses open and close

OpenedClosed

Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.

Jobs

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest jewellery & watches

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

Postcode	Residents	Distance
9240 Nibe	12,523	11.6 km
5450 Otterup	10,797	11.4 km
6760 Ribe	14,949	11.2 km
6500 Vojens	13,634	10.6 km
8464 Galten	13,530	8.0 km
9560 Hadsund	10,316	6.7 km
7323 Give	11,783	4.7 km
7700 Thisted	25,228	4.2 km
9230 Svenstrup J	11,655	4.0 km
3480 Fredensborg	13,329	3.4 km

Active in Denmark over time

Openings and closures per year

OpenedClosed* 2026 so far

Best opportunities

Municipalities with room in the market.

Vallensbæk Kommune	71
Odder Kommune	67
Billund Kommune	66
Hedensted Kommune	65
Allerød Kommune	64
Lejre Kommune	64
Ballerup Kommune	64
Holbæk Kommune	61
Næstved Kommune	61
Ishøj Kommune	60

Growing fastest

3-year change in active businesses.

Rudersdal Kommune	11	+57%
Varde Kommune	9	+50%
Gladsaxe Kommune	19	+46%
Fredericia Kommune	8	+33%
Helsingør Kommune	13	+30%
Greve Kommune	13	+30%
Ikast-Brande Kommune	9	+29%
Hørsholm Kommune	10	+25%
Rødovre Kommune	12	+20%
Herning Kommune	27	+17%

Declining

Municipalities where this type is shrinking.

Fredensborg Kommune	3	-57%
Solrød Kommune	3	-50%
Haderslev Kommune	6	-40%
Ærø Kommune	3	-40%
Ringkøbing-Skjern Kommune	5	-38%
Faaborg-Midtfyn Kommune	6	-33%
Assens Kommune	8	-27%
Hillerød Kommune	9	-25%
Frederikssund Kommune	6	-25%
Esbjerg Kommune	17	-23%

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Københavns Kommune	4.6
Gentofte Kommune	4.3
Hørsholm Kommune	3.9
Lyngby-Taarbæk Kommune	3.9
Herlev Kommune	3.7
Bornholm Kommune	3.6
Frederiksberg Kommune	3.5
Herning Kommune	3.0
Århus Kommune	2.7
Gladsaxe Kommune	2.7

Financials of companies filing accounts

Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

Year	Filers	Median gross profit	Middle 50%	Profitable
2025	444	DKK 654k	DKK 0 – DKK 2.2m	58%
2024	456	DKK 703k	DKK -2,696 – DKK 2.2m	54%
2023	450	DKK 625k	DKK 2,471 – DKK 2.2m	50%
2022	435	DKK 869k	DKK 21k – DKK 2.3m	58%
2021	417	DKK 913k	DKK 39k – DKK 2.5m	62%
2020	401	DKK 826k	DKK 18k – DKK 2.2m	62%
2019	402	DKK 938k	DKK 44k – DKK 2.4m	59%
2018	374	DKK 977k	DKK 109k – DKK 2.4m	56%
2017	237	DKK 972k	DKK 50k – DKK 2.6m	58%

By region

Region	Active	Per 10k	3-yr change
Region Hovedstaden	601	3.1	+4%
Region Midtjylland	275	2.0	+4%
Region Nordjylland	115	1.9	-8%
Region Sjælland	137	1.6	-2%
Region Syddanmark	223	1.8	-5%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

4777… Detailhandel med ure, smykker og guld- og sølvvarer

Also found by searching: jewellery, jewelry, smykker, guldsmed, ure, watches