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Home care

Hjemmepleje

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Active in Denmark
860
1.4 per 10,000 residents
3-year change
+5.9%
12 months: +2.9%
Opened / closed (12 mo.)
101 / 77
Median gross profit
DKK 7.0m
69% profitable

Deeper numbers

Survival, trouble signs, competition and people for home care in Hele Danmark.

Survival

Still open after 1 year80%
Still open after 3 years61%
Still open after 5 years45%

Businesses that closed in the last 10 years were open for 6.3 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)23 · 30% of all closures
Companies with negative equity20%
Losses two years in a row13%

Equity and losses from annual reports 2025.

Financial health

Made a loss27%
Median equity ratio42%
Gross profit per employeeDKK 494k
Staff costs per employeeDKK 476k

Medians of companies that filed annual reports for 2025 - 103 companies.

Competition

Run by chains (3+ places)68%
Share of the 3 largest operators7% · 370 owners
31 places
17 places
16 places
15 places
15 places

New and established

Openings per 10,000 residents (12 months)0.17
Average age of active businesses10.9 yrs
Younger than 2 years21%
Older than 10 years50%

Distance to the nearest one

Residents more than 5 km from one811,543 · 14%
More than 10 km137,453
Farthest parish (5,000+ residents)26.2 km · Skagen Sogn (Frederikshavn)

Measured from each parish centre.

When businesses open and close

020406080Opened Jan: 61Closed Jan: 30JanOpened Feb: 48Closed Feb: 23Opened Mar: 32Closed Mar: 36MarOpened Apr: 40Closed Apr: 25Opened May: 29Closed May: 31MayOpened Jun: 31Closed Jun: 35Opened Jul: 28Closed Jul: 27JulOpened Aug: 34Closed Aug: 33Opened Sep: 33Closed Sep: 30SepOpened Oct: 30Closed Oct: 34Opened Nov: 49Closed Nov: 40NovOpened Dec: 40Closed Dec: 47
OpenedClosed

Per calendar month, 2021–2025.

Jobs

02,0004,0006,00020172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest home care

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

PostcodeResidentsDistance
9300 Sæby12,1719.2 km
9560 Hadsund10,3165.3 km
7700 Thisted25,2285.1 km
6430 Nordborg11,3214.1 km
8960 Randers SØ15,8543.8 km
3550 Slangerup10,1133.8 km
6630 Rødding10,0043.6 km
5450 Otterup10,7973.4 km
8920 Randers NV23,5673.0 km
8520 Lystrup11,6403.0 km

Active in Denmark over time

6007008009002011Q4 13Q3 16Q2 192022Q4 24Home care

Openings and closures per year

050100150Opened 2015: 98Closed 2015: 1332015Opened 2016: 88Closed 2016: 92Opened 2017: 83Closed 2017: 642017Opened 2018: 66Closed 2018: 62Opened 2019: 83Closed 2019: 802019Opened 2020: 62Closed 2020: 74Opened 2021: 74Closed 2021: 712021Opened 2022: 87Closed 2022: 77Opened 2023: 83Closed 2023: 822023Opened 2024: 96Closed 2024: 71Opened 2025: 115Closed 2025: 902025Opened 2026: 66Closed 2026: 58
OpenedClosed

Financials of companies filing accounts

05.0m10m15m20172019202120232025Median gross profitMedian result
Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

YearFilersMedian gross profitMiddle 50%Profitable
2025103DKK 7.0m DKK 905k – DKK 21.8m69%
2024110DKK 5.2m DKK 405k – DKK 18.3m58%
2023114DKK 4.2m DKK 53k – DKK 14.7m55%
2022106DKK 6.5m DKK 1.0m – DKK 18.4m52%
2021102DKK 6.6m DKK 1.1m – DKK 20.3m65%
2020100DKK 7.2m DKK 709k – DKK 20.2m65%
201997DKK 8.3m DKK 1.2m – DKK 19.4m61%
201899DKK 9.2m DKK 939k – DKK 22.2m73%
201769DKK 12.0m DKK 1.5m – DKK 22.6m67%

By region

RegionActivePer 10k3-yr change
Region Hovedstaden2641.4+6%
Region Midtjylland1691.2+7%
Region Nordjylland851.4+13%
Region Sjælland1401.6-1%
Region Syddanmark2021.6+7%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

881010…Hjemmehjælp

Also found by searching: home care, hjemmepleje, hjemmehjælp, praktisk hjælp, ældrepleje, elderly care