B&B & holiday accommodation in Denmark – where to open

Active in Denmark

1,461

2.4 per 10,000 residents

3-year change

+11.1%

12 months: +0.1%

Opened / closed (12 mo.)

150 / 149

Median gross profit

DKK 317k

53% profitable

Deeper numbers

Survival, trouble signs, competition and people for b&b & holiday accommodation in Hele Danmark.

Survival

Still open after 1 year86%

Still open after 3 years68%

Still open after 5 years53%

Businesses that closed in the last 10 years were open for 6.6 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)52 · 35% of all closures

Companies with negative equity27%

Losses two years in a row32%

Equity and losses from annual reports 2025.

Financial health

Made a loss47%

Median equity ratio33%

Gross profit per employeeDKK 420k

Staff costs per employeeDKK 414k

Medians of companies that filed annual reports for 2025 - 281 companies.

Competition

Run by chains (3+ places)10%

Share of the 3 largest operators3% · 1,355 owners

	30 places
	5 places
	4 places
	4 places
	4 places

New and established

Openings per 10,000 residents (12 months)0.25

Average age of active businesses10.7 yrs

Younger than 2 years20%

Older than 10 years34%

Distance to the nearest one

Residents more than 5 km from one748,269 · 12%

More than 10 km71,904

Farthest parish (5,000+ residents)17.8 km · Skjern Sogn (Ringkøbing-Skjern)

Measured from each parish centre.

When businesses open and close

OpenedClosed

Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.

Jobs

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest b&b & holiday accommodation

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

Postcode	Residents	Distance
6900 Skjern	13,125	15.8 km
7620 Lemvig	12,811	12.0 km
4760 Vordingborg	18,548	10.6 km
9240 Nibe	12,523	9.2 km
9310 Vodskov	10,795	8.9 km
8620 Kjellerup	11,602	7.9 km
5750 Ringe	12,986	7.3 km
9560 Hadsund	10,316	6.7 km
8382 Hinnerup	15,257	6.2 km
2765 Smørum	12,554	6.0 km

Active in Denmark over time

Openings and closures per year

OpenedClosed* 2026 so far

Best opportunities

Municipalities with room in the market.

Greve Kommune	86
Albertslund Kommune	85
Egedal Kommune	82
Tårnby Kommune	79
Herlev Kommune	75
Brøndby Kommune	75
Vallensbæk Kommune	75
Høje-Taastrup Kommune	75
Ballerup Kommune	74
Glostrup Kommune	73

Growing fastest

3-year change in active businesses.

Skanderborg Kommune	12	+71%
Nordfyns Kommune	10	+67%
Skive Kommune	11	+57%
Billund Kommune	29	+45%
Kerteminde Kommune	14	+40%
Assens Kommune	15	+36%
Haderslev Kommune	23	+35%
Aabenraa Kommune	16	+33%
Viborg Kommune	16	+33%
Aalborg Kommune	17	+31%

Declining

Municipalities where this type is shrinking.

Lejre Kommune	2	-60%
Hedensted Kommune	5	-29%
Samsø Kommune	11	-27%
Frederiksberg Kommune	9	-25%
Middelfart Kommune	9	-25%
Odsherred Kommune	19	-21%
Vejen Kommune	4	-20%
Fanø Kommune	8	-20%
Svendborg Kommune	20	-20%
Ringkøbing-Skjern Kommune	9	-18%

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Bornholm Kommune	17.6
Billund Kommune	10.6
Vordingborg Kommune	6.9
Tønder Kommune	6.6
Varde Kommune	6.1
Odsherred Kommune	5.9
Thisted Kommune	5.9
Kerteminde Kommune	5.8
Syddjurs Kommune	5.6
Guldborgsund Kommune	5.6

Financials of companies filing accounts

Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

Year	Filers	Median gross profit	Middle 50%	Profitable
2025	281	DKK 317k	DKK 5,276 – DKK 1.8m	53%
2024	263	DKK 323k	DKK -492 – DKK 1.9m	49%
2023	239	DKK 349k	DKK -6,146 – DKK 2.0m	51%
2022	236	DKK 498k	DKK 14k – DKK 2.2m	56%
2021	215	DKK 433k	DKK 26k – DKK 2.4m	59%
2020	202	DKK 470k	DKK 6,464 – DKK 2.3m	55%
2019	191	DKK 542k	DKK 104k – DKK 2.8m	63%
2018	179	DKK 621k	DKK 110k – DKK 3.4m	61%
2017	121	DKK 609k	DKK 9,942 – DKK 4.2m	58%

By region

Region	Active	Per 10k	3-yr change
Region Hovedstaden	309	1.6	+13%
Region Midtjylland	267	1.9	+7%
Region Nordjylland	153	2.6	+6%
Region Sjælland	196	2.3	+4%
Region Syddanmark	413	3.3	+10%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

`5520…`	Ferieboliger og andre indlogeringsfaciliteter til kortvarige ophold
`5590…`	Andre overnatningsfaciliteter

Also found by searching: b&b, bed and breakfast, vandrerhjem, hostel, feriebolig, holiday rental, sommerhus