Gym & fitness centre in Denmark – where to open

Active in Denmark

1,481

2.5 per 10,000 residents

3-year change

+14.8%

12 months: +7.2%

Opened / closed (12 mo.)

190 / 91

Median gross profit

DKK 581k

65% profitable

Deeper numbers

Survival, trouble signs, competition and people for gym & fitness centre in Hele Danmark.

Survival

Still open after 1 year96%

Still open after 3 years80%

Still open after 5 years69%

Businesses that closed in the last 10 years were open for 6.0 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)27 · 30% of all closures

Companies with negative equity34%

Losses two years in a row21%

Equity and losses from annual reports 2025.

Financial health

Made a loss35%

Median equity ratio24%

Gross profit per employeeDKK 536k

Staff costs per employeeDKK 428k

Medians of companies that filed annual reports for 2025 - 537 companies.

Competition

Run by chains (3+ places)34%

Share of the 3 largest operators14% · 968 owners

	138 places
	35 places
	34 places
	33 places
	31 places

New and established

Openings per 10,000 residents (12 months)0.32

Average age of active businesses7.6 yrs

Younger than 2 years24%

Older than 10 years31%

Distance to the nearest one

Residents more than 5 km from one897,295 · 15%

More than 10 km203,739

Farthest parish (5,000+ residents)11.1 km · Assens Sogn (Assens)

Measured from each parish centre.

When businesses open and close

OpenedClosed

Per calendar month, 2021–2025. Many closures are dated 31 December (the end of a financial year), so December's closures are higher than when businesses actually stopped.

Jobs

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest gym & fitness centre

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

Postcode	Residents	Distance
5450 Otterup	10,797	11.7 km
9560 Hadsund	10,316	6.8 km
6630 Rødding	10,004	6.5 km
7700 Thisted	25,228	4.4 km
8960 Randers SØ	15,854	3.5 km
6430 Nordborg	11,321	3.3 km
6950 Ringkøbing	13,985	3.3 km
9310 Vodskov	10,795	3.2 km
8250 Egå	11,688	3.1 km
5240 Odense NØ	14,759	2.4 km

Active in Denmark over time

Openings and closures per year

OpenedClosed* 2026 so far

Best opportunities

Municipalities with room in the market.

Ishøj Kommune	80
Silkeborg Kommune	75
Brøndby Kommune	72
Høje-Taastrup Kommune	71
Ballerup Kommune	70
Hillerød Kommune	69
Gladsaxe Kommune	69
Glostrup Kommune	68
Hvidovre Kommune	67
Egedal Kommune	66

Growing fastest

3-year change in active businesses.

Svendborg Kommune	21	+110%
Egedal Kommune	12	+100%
Hørsholm Kommune	14	+75%
Faaborg-Midtfyn Kommune	11	+57%
Furesø Kommune	14	+56%
Silkeborg Kommune	24	+50%
Ballerup Kommune	16	+45%
Hillerød Kommune	10	+43%
Brønderslev Kommune	10	+43%
Hvidovre Kommune	10	+43%

Declining

Municipalities where this type is shrinking.

Herlev Kommune	8	-33%
Vesthimmerlands Kommune	5	-29%
Horsens Kommune	29	-24%
Rudersdal Kommune	22	-21%
Solrød Kommune	4	-20%
Mariagerfjord Kommune	5	-17%
Gribskov Kommune	5	-17%
Randers Kommune	21	-13%
Bornholm Kommune	7	-13%
Norddjurs Kommune	8	-11%

All trends for this type →

Most per resident

Densest municipalities (15,000+ residents).

Hørsholm Kommune	5.5
Gentofte Kommune	4.5
Lemvig Kommune	3.8
Rudersdal Kommune	3.8
Lyngby-Taarbæk Kommune	3.6
Svendborg Kommune	3.5
Syddjurs Kommune	3.4
Københavns Kommune	3.3
Odder Kommune	3.3
Furesø Kommune	3.3

Financials of companies filing accounts

Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

Year	Filers	Median gross profit	Middle 50%	Profitable
2025	537	DKK 581k	DKK 63k – DKK 1.6m	65%
2024	526	DKK 449k	DKK 55k – DKK 1.3m	58%
2023	511	DKK 387k	DKK 35k – DKK 1.2m	53%
2022	507	DKK 305k	DKK 1,041 – DKK 967k	37%
2021	491	DKK 381k	DKK 27k – DKK 1.0m	41%
2020	451	DKK 400k	DKK 53k – DKK 1.1m	45%
2019	407	DKK 478k	DKK 55k – DKK 1.2m	51%
2018	354	DKK 519k	DKK 109k – DKK 1.3m	51%
2017	217	DKK 567k	DKK 115k – DKK 1.2m	54%

By region

Region	Active	Per 10k	3-yr change
Region Hovedstaden	532	2.7	+27%
Region Midtjylland	339	2.4	+5%
Region Nordjylland	119	2.0	+10%
Region Sjælland	204	2.4	+6%
Region Syddanmark	278	2.2	+16%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

9313… Fitnesscentre

Also found by searching: gym, fitness, fitnesscenter, crossfit, træning, workout