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Beauty salon & spa

Skønhedssalon og spa

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Active in Denmark
8,141
13.5 per 10,000 residents
3-year change
-0.4%
12 months: +0.2%
Opened / closed (12 mo.)
1,306 / 1,294
Median gross profit
DKK 220k
50% profitable

Deeper numbers

Survival, trouble signs, competition and people for beauty salon & spa in Hele Danmark.

Survival

Still open after 1 year77%
Still open after 3 years51%
Still open after 5 years33%

Businesses that closed in the last 10 years were open for 3.3 years on average.

Share of businesses started in the 10 years before each mark that were still open after 1, 3 and 5 years.

Trouble signs

Closed within 2 years of opening (last 12 months)445 · 34% of all closures
Companies with negative equity38%
Losses two years in a row31%

Equity and losses from annual reports 2025.

Financial health

Made a loss47%
Median equity ratio18%
Gross profit per employeeDKK 310k
Staff costs per employeeDKK 306k

Medians of companies that filed annual reports for 2025 - 1,031 companies.

Competition

Run by chains (3+ places)4%
Share of the 3 largest operators1% · 7,729 owners
18 places
18 places
12 places
11 places
9 places

New and established

Openings per 10,000 residents (12 months)2.17
Average age of active businesses6.4 yrs
Younger than 2 years27%
Older than 10 years21%

Distance to the nearest one

Residents more than 5 km from one124,587 · 2%
More than 10 km5,161
Farthest parish (5,000+ residents)2.0 km · Tamdrup Sogn (Horsens)

Measured from each parish centre.

When businesses open and close

05001,0001,500Opened Jan: 908Closed Jan: 582JanOpened Feb: 617Closed Feb: 522Opened Mar: 706Closed Mar: 743MarOpened Apr: 740Closed Apr: 504Opened May: 700Closed May: 489MayOpened Jun: 631Closed Jun: 672Opened Jul: 625Closed Jul: 428JulOpened Aug: 714Closed Aug: 533Opened Sep: 726Closed Sep: 598SepOpened Oct: 738Closed Oct: 589Opened Nov: 640Closed Nov: 578NovOpened Dec: 453Closed Dec: 1,261
OpenedClosed

Per calendar month, 2021–2025.

Jobs

05,00010k15k20172019202120232025Employees

Average number of employees reported in the annual reports of companies that file accounts, sole proprietorships are not included.

Farthest from the nearest beauty salon & spa

Postcodes with at least 10,000 residents, measured from the postcode centre (the average of its addresses) – possible gaps in the local offer.

PostcodeResidentsDistance
7700 Thisted25,2283.0 km
6630 Rødding10,0043.0 km
6950 Ringkøbing13,9852.5 km
9310 Vodskov10,7952.3 km
7900 Nykøbing M13,0282.0 km
6900 Skjern13,1251.9 km
5450 Otterup10,7971.9 km
9300 Sæby12,1711.8 km
8300 Odder23,0741.6 km
7323 Give11,7831.6 km

Active in Denmark over time

2,0004,0006,0008,00010k2011Q4 13Q3 16Q2 192022Q4 24Beauty salon & spa

Openings and closures per year

05001,0001,5002,000Opened 2015: 1,333Closed 2015: 7212015Opened 2016: 1,460Closed 2016: 847Opened 2017: 1,508Closed 2017: 9422017Opened 2018: 1,561Closed 2018: 1,088Opened 2019: 1,857Closed 2019: 1,2572019Opened 2020: 1,950Closed 2020: 1,377Opened 2021: 1,827Closed 2021: 1,3942021Opened 2022: 1,706Closed 2022: 1,606Opened 2023: 1,717Closed 2023: 1,5452023Opened 2024: 1,602Closed 2024: 1,512Opened 2025: 1,346Closed 2025: 1,4422025Opened 2026: 1,004Closed 2026: 877
OpenedClosed

Financials of companies filing accounts

-100k0100k200k300k20172019202120232025Median gross profitMedian result
Median gross profitMedian result

Based on annual reports from Erhvervsstyrelsen. Sole proprietorships don't publish accounts.

By year

YearFilersMedian gross profitMiddle 50%Profitable
20251,031DKK 220k DKK 7,925 – DKK 794k50%
20241,001DKK 189k DKK 0 – DKK 675k42%
2023942DKK 218k DKK 1,157 – DKK 707k42%
2022874DKK 209k DKK 0 – DKK 639k42%
2021831DKK 220k DKK 12k – DKK 726k47%
2020786DKK 181k DKK 0 – DKK 648k45%
2019733DKK 160k DKK 582 – DKK 595k48%
2018642DKK 174k DKK 0 – DKK 665k44%
2017380DKK 200k DKK 7,990 – DKK 880k45%

By region

RegionActivePer 10k3-yr change
Region Hovedstaden3,23316.6+3%
Region Midtjylland1,59611.5-2%
Region Nordjylland5889.9-7%
Region Sjælland1,21014.1-2%
Region Syddanmark1,46711.8-1%

What's included

Businesses whose main Danish branche code (DB07/DB25) starts with:

960220…Skønheds- og hudpleje
9604…Aktiviteter vedrørende fysisk velvære
9622…Skønhedspleje og anden skønhedsbehandling
9623…Drift af dagspa, saunaer og dampbade

Also found by searching: beauty, skønhed, kosmetolog, nails, negle, spa, massage, wellness, vipper, lashes