Town
Vänersborg
Residents
24,731
2024
Population, 5 years
–
10 years: –
Active places of business
1,759
71 per 1,000 residents
Opened / closed (12 mo.)
144 / 16
3-yr change –
Population
Active businesses (all types)
Who lives here
Statistics Sweden · 2026
Children 0-14
16%
Young 15-24
13%
Adults 25-44
25%
Adults 45-64
23%
Seniors 65-79
15%
80 and older
9%
The line marks the average for Sweden.
Average age43.3 yrs · Sweden: 42.3
Average net income per person (20+)SEK 311k · Sweden: SEK 367k
Households with children27% · Sweden: 29%
Post-secondary education (age 25–65)43% · Sweden: 50%
Jobs located here*15,231
Commute in / out every day*5,531 / 9,164
Jobs per working resident*0.81 · Sweden: 1.00
Roughly as many jobs as working residents.
* Figure for the municipality – Statistics Sweden does not publish it for smaller areas.
Deeper numbers
Survival, trouble signs, competition and people in Vänersborg.
Survival
Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.
Trouble signs
Closed within 2 years of opening (last 12 months)14 · 88% of all closures
Annual-report figures appear when companies here have filed accounts.
Competition
Run by chains (3+ places)12% · Sweden: 6%
Share of the 3 largest operators1% · 1,644 owners
| 8 places | |
| 4 places | |
| 3 places | |
| 2 places | |
| 2 places |
Public bodies (municipalities, regions, the state, the church) are left out of this list.
New and established
Openings per 1,000 residents (12 months)5.82 · Sweden: 10.54
Average age of active businesses11.7 yrs · Sweden: 11.9
Younger than 2 years15% · Sweden: 15%
Older than 10 years48% · Sweden: 51%
A typical mix of new and established businesses.
Moving in and out
Moved here (3 years)1 · 12 months: 0
Moved away (3 years)1 · 12 months: 0
Net0
A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out. A business that moves and keeps its place-of-business number isn't counted here yet, so the real number of moves is higher.
When businesses open and close
Opened
Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.
Highest opportunity here
Petrol station
950 today · similar areas would have ~3
B&B & holiday accommodation
831 today · similar areas would have ~3
Car parts & motorcycles
832 today · similar areas would have ~6
IT & software services
7826 today · similar areas would have ~57
Toy & hobby shop
743 today · similar areas would have ~6
Bricklayer & mason
7110 today · similar areas would have ~16
All business types
Click a column to sort| Business type | Group | Active | Per 10k | Similar areas | Opened 3 yrs | Closed 3 yrs | Change | Score |
|---|---|---|---|---|---|---|---|---|
| Hotel | Accommodation | 5 | 2.0 | 1.7 | 2 | – | – | 42 |
| B&B & holiday accommodation | Accommodation | 1 | 0.4 | 1.2 | 0 | – | – | 83 |
| Car repair & service | Automotive | 26 | 10.5 | 12.6 | 5 | – | – | 46 |
| Petrol station | Automotive | 0 | 0.0 | 1.1 | 0 | – | – | 95 |
| Car dealer | Automotive | 21 | 8.5 | 6.6 | 11 | – | – | 45 |
| Car parts & motorcycles | Automotive | 2 | 0.8 | 2.3 | 0 | – | – | 83 |
| Car rental | Automotive | 1 | 0.4 | 0.0 | 0 | – | – | 50 |
| Childcare | Education | 2 | 0.8 | 0.0 | 1 | – | – | 50 |
| Driving school | Education | 4 | 1.6 | 0.9 | 0 | – | – | 21 |
| Courses & tutoring | Education | 41 | 16.6 | 16.3 | 13 | – | – | 42 |
| Café, coffee bar or bar | Food & drink | 2 | 0.8 | 0.5 | 1 | – | – | 37 |
| Restaurant | Food & drink | 35 | 14.2 | 15.8 | 12 | – | – | 46 |
| Pizzeria, grill or takeaway | Food & drink | 10 | 4.0 | 3.0 | 5 | – | – | 31 |
| Catering & canteen | Food & drink | 3 | 1.2 | 1.3 | 1 | – | – | 54 |
| Bakery | Food & drink | 4 | 1.6 | 2.7 | 1 | – | – | 70 |
| Supermarket & convenience store | Groceries | 50 | 20.2 | 19.6 | 16 | – | – | 49 |
| Butcher, fishmonger & deli | Groceries | 4 | 1.6 | 1.5 | 2 | – | – | 46 |
| Kiosk, Wine & beverage shop | Groceries | 4 | 1.6 | 1.3 | 0 | – | – | 37 |
| Dentist | Health | 7 | 2.8 | 3.4 | 2 | – | – | 58 |
| Doctor & medical clinic | Health | 35 | 14.2 | 7.3 | 7 | – | – | 7 |
| Physio, chiro & therapy | Health | 33 | 13.3 | 10.6 | 5 | – | – | 46 |
| Veterinarian | Health | 2 | 0.8 | 0.9 | 0 | – | – | 53 |
| Home care | Health | 18 | 7.3 | 3.9 | 2 | – | – | 7 |
| Gym & fitness centre | Leisure | 11 | 4.4 | 2.1 | 3 | – | – | 0 |
| Sports facility & club | Leisure | 21 | 8.5 | 9.6 | 4 | – | – | 64 |
| Cinema & entertainment | Leisure | 7 | 2.8 | 3.4 | 3 | – | – | 58 |
| Travel agency | Leisure | 3 | 1.2 | 0.0 | 0 | – | – | 50 |
| Hairdresser & barber | Personal services | 42 | 17.0 | 15.6 | 14 | – | – | 44 |
| Beauty salon & spa | Personal services | 33 | 13.3 | 16.2 | 10 | – | – | 50 |
| Repairs (electronics, shoes, watches) | Personal services | 5 | 2.0 | 3.1 | 1 | – | – | 67 |
| Funeral services | Personal services | 2 | 0.8 | 0.7 | 0 | – | – | 45 |
| Accountant & bookkeeping | Professional services | 54 | 21.8 | 17.7 | 9 | – | – | 43 |
| Law firm | Professional services | 6 | 2.4 | 2.1 | 1 | – | – | 44 |
| Bank & insurance | Professional services | 3 | 1.2 | 1.5 | 0 | – | – | 60 |
| Real estate agent | Professional services | 12 | 4.9 | 3.6 | 2 | – | – | 33 |
| Architect | Professional services | 5 | 2.0 | 1.2 | 1 | – | – | 16 |
| Engineering consultancy | Professional services | 68 | 27.5 | 27.0 | 11 | – | – | 54 |
| IT & software services | Professional services | 26 | 10.5 | 23.2 | 11 | – | – | 78 |
| Marketing & advertising agency | Professional services | 15 | 6.1 | 6.6 | 4 | – | – | 61 |
| Design & photography | Professional services | 20 | 8.1 | 10.4 | 2 | – | – | 61 |
| Staffing & recruitment | Professional services | 14 | 5.7 | 6.0 | 4 | – | – | 62 |
| Clothing store | Retail | 18 | 7.3 | 6.0 | 9 | – | – | 50 |
| Shoe & leather goods store | Retail | 2 | 0.8 | 0.0 | 0 | – | – | 50 |
| Pharmacy & health store | Retail | 3 | 1.2 | 1.8 | 0 | – | – | 67 |
| Cosmetics & perfume store | Retail | 3 | 1.2 | 0.6 | 2 | – | – | 25 |
| Florist, garden & pet shop | Retail | 4 | 1.6 | 2.4 | 1 | – | – | 67 |
| Jewellery & watches | Retail | 4 | 1.6 | 0.7 | 0 | – | – | 20 |
| Optician | Retail | 4 | 1.6 | 1.2 | 0 | – | – | 31 |
| Furniture & interior store | Retail | 8 | 3.2 | 3.6 | 1 | – | – | 55 |
| Electronics & phone store | Retail | 6 | 2.4 | 2.3 | 2 | – | – | 48 |
| Hardware & DIY store | Retail | 4 | 1.6 | 2.4 | 0 | – | – | 66 |
| Books & stationery | Retail | 3 | 1.2 | 0.6 | 1 | – | – | 27 |
| Sports & bike shop | Retail | 8 | 3.2 | 3.2 | 1 | – | – | 53 |
| Toy & hobby shop | Retail | 3 | 1.2 | 2.3 | 1 | – | – | 74 |
| Gifts, art & specialty shops | Retail | 3 | 1.2 | 1.0 | 1 | – | – | 42 |
| Second-hand & antiques | Retail | 7 | 2.8 | 1.7 | 1 | – | – | 15 |
| Online store | Retail | 3 | 1.2 | 0.0 | 3 | – | – | 50 |
| Electrician | Trades | 10 | 4.0 | 9.7 | 2 | – | – | 68 |
| Plumber & heating | Trades | 16 | 6.5 | 7.3 | 4 | – | – | 46 |
| Carpenter & joiner | Trades | 26 | 10.5 | 17.1 | 4 | – | – | 70 |
| Painter & decorator | Trades | 18 | 7.3 | 6.1 | 4 | – | – | 43 |
| Bricklayer & mason | Trades | 10 | 4.0 | 6.4 | 2 | – | – | 71 |
| Flooring | Trades | 4 | 1.6 | 3.0 | 0 | – | – | 64 |
| Building contractor | Trades | 38 | 15.4 | 26.7 | 5 | – | – | 68 |
| Gardener & landscaping | Trades | 9 | 3.6 | 3.6 | 4 | – | – | 50 |
| Cleaning services | Trades | 24 | 9.7 | 10.3 | 5 | – | – | 63 |
| Taxi | Transport | 16 | 6.5 | 3.5 | 7 | – | – | 7 |
| Removals & haulage | Transport | 20 | 8.1 | 10.5 | 4 | – | – | 65 |