Town
Norrköping
Residents
98,229
2024
Population, 5 years
–
10 years: –
Active places of business
7,706
78 per 1,000 residents
Opened / closed (12 mo.)
776 / –
3-yr change –
Population
Active businesses (all types)
This line starts on 4 October 2026, when closures start being known, and grows as we collect.
Who lives here
Statistics Sweden · 2026
Children 0-14
15%
Young 15-24
13%
Adults 25-44
29%
Adults 45-64
23%
Seniors 65-79
14%
80 and older
6%
The line marks the average for Sweden.
Average age41.9 yrs · Sweden: 42.3
Average net income per person (20+)SEK 308k · Sweden: SEK 367k
Households with children26% · Sweden: 29%
Post-secondary education (age 25–65)43% · Sweden: 50%
Jobs located here*71,253
Commute in / out every day*14,073 / 14,119
Jobs per working resident*1.00 · Sweden: 1.00
Roughly as many jobs as working residents.
* Figure for the municipality – Statistics Sweden does not publish it for smaller areas.
Deeper numbers
Survival, trouble signs, competition and people in Norrköping.
Survival
Survival can't be calculated for Sweden yet: Statistics Sweden's Business Register keeps only some of the older closures, so closures are counted from 4 October 2026, when we started collecting.
Competition
Run by chains (3+ places)13% · Sweden: 6%
Share of the 3 largest operators0% · 7,278 owners
| 14 places | |
| 11 places | |
| 8 places | |
| 5 places | |
| 5 places |
Public bodies (municipalities, regions, the state, the church) are left out of this list.
New and established
Openings per 1,000 residents (12 months)7.90 · Sweden: 10.55
Average age of active businesses11.3 yrs · Sweden: 11.9
Younger than 2 years17% · Sweden: 15%
Older than 10 years44% · Sweden: 51%
A typical mix of new and established businesses.
Moving in and out
Moved here (3 years)1 · 12 months: 1
Moved away (3 years)1 · 12 months: 0
Net0
A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out. A business that moves and keeps its place-of-business number isn't counted here yet, so the real number of moves is higher.
When businesses open and close
Opened
Per calendar month, 2021–2025. Not available yet: closures are only known from 4 October 2026.
Highest opportunity here
Funeral services
783 today · similar areas would have ~7
Carpenter & joiner
68110 today · similar areas would have ~168
Sports facility & club
6754 today · similar areas would have ~94
Bricklayer & mason
6355 today · similar areas would have ~63
Petrol station
628 today · similar areas would have ~11
Veterinarian
627 today · similar areas would have ~9
All business types
Click a column to sort| Business type | Group | Active | Per 10k | Similar areas | Opened 3 yrs | Closed 3 yrs | Change | Score |
|---|---|---|---|---|---|---|---|---|
| Hotel | Accommodation | 22 | 2.2 | 1.7 | 2 | – | – | 33 |
| B&B & holiday accommodation | Accommodation | 7 | 0.7 | 1.2 | 1 | – | – | 55 |
| Campsite | Accommodation | 1 | 0.1 | 0.0 | 0 | – | – | 50 |
| Car repair & service | Automotive | 99 | 10.1 | 12.6 | 25 | – | – | 58 |
| Petrol station | Automotive | 8 | 0.8 | 1.1 | 0 | – | – | 62 |
| Car dealer | Automotive | 80 | 8.1 | 6.6 | 37 | – | – | 43 |
| Car parts & motorcycles | Automotive | 28 | 2.9 | 2.3 | 7 | – | – | 45 |
| Car rental | Automotive | 5 | 0.5 | 0.0 | 0 | – | – | 59 |
| Childcare | Education | 5 | 0.5 | 0.0 | 0 | – | – | 50 |
| Driving school | Education | 15 | 1.5 | 0.9 | 2 | – | – | 35 |
| Courses & tutoring | Education | 143 | 14.6 | 16.3 | 49 | – | – | 60 |
| Café, coffee bar or bar | Food & drink | 16 | 1.6 | 0.5 | 2 | – | – | 3 |
| Restaurant | Food & drink | 225 | 22.9 | 15.8 | 77 | – | – | 27 |
| Pizzeria, grill or takeaway | Food & drink | 31 | 3.2 | 3.0 | 11 | – | – | 47 |
| Catering & canteen | Food & drink | 18 | 1.8 | 1.3 | 6 | – | – | 31 |
| Bakery | Food & drink | 34 | 3.5 | 2.7 | 11 | – | – | 37 |
| Supermarket & convenience store | Groceries | 211 | 21.5 | 19.6 | 104 | – | – | 38 |
| Butcher, fishmonger & deli | Groceries | 21 | 2.1 | 1.5 | 5 | – | – | 35 |
| Kiosk, Wine & beverage shop | Groceries | 16 | 1.6 | 1.3 | 1 | – | – | 42 |
| Dentist | Health | 40 | 4.1 | 3.4 | 4 | – | – | 52 |
| Doctor & medical clinic | Health | 117 | 11.9 | 7.3 | 22 | – | – | 33 |
| Physio, chiro & therapy | Health | 132 | 13.4 | 10.6 | 31 | – | – | 44 |
| Veterinarian | Health | 7 | 0.7 | 0.9 | 1 | – | – | 62 |
| Home care | Health | 55 | 5.6 | 3.9 | 8 | – | – | 27 |
| Gym & fitness centre | Leisure | 27 | 2.7 | 2.1 | 6 | – | – | 30 |
| Sports facility & club | Leisure | 54 | 5.5 | 9.6 | 9 | – | – | 67 |
| Cinema & entertainment | Leisure | 39 | 4.0 | 3.4 | 10 | – | – | 41 |
| Travel agency | Leisure | 8 | 0.8 | 0.0 | 1 | – | – | 50 |
| Hairdresser & barber | Personal services | 171 | 17.4 | 15.6 | 53 | – | – | 45 |
| Beauty salon & spa | Personal services | 201 | 20.5 | 16.2 | 65 | – | – | 38 |
| Laundry & dry cleaning | Personal services | 4 | 0.4 | 0.0 | 0 | – | – | 50 |
| Repairs (electronics, shoes, watches) | Personal services | 31 | 3.2 | 3.1 | 3 | – | – | 40 |
| Funeral services | Personal services | 3 | 0.3 | 0.7 | 0 | – | – | 78 |
| Accountant & bookkeeping | Professional services | 161 | 16.4 | 17.7 | 32 | – | – | 61 |
| Law firm | Professional services | 48 | 4.9 | 2.1 | 10 | – | – | 13 |
| Bank & insurance | Professional services | 27 | 2.7 | 1.5 | 2 | – | – | 24 |
| Real estate agent | Professional services | 53 | 5.4 | 3.6 | 7 | – | – | 36 |
| Architect | Professional services | 18 | 1.8 | 1.2 | 4 | – | – | 32 |
| Engineering consultancy | Professional services | 255 | 26.0 | 27.0 | 54 | – | – | 59 |
| IT & software services | Professional services | 329 | 33.5 | 23.2 | 115 | – | – | 36 |
| Marketing & advertising agency | Professional services | 82 | 8.3 | 6.6 | 37 | – | – | 47 |
| Design & photography | Professional services | 114 | 11.6 | 10.4 | 38 | – | – | 49 |
| Staffing & recruitment | Professional services | 86 | 8.8 | 6.0 | 30 | – | – | 40 |
| Clothing store | Retail | 78 | 7.9 | 6.0 | 23 | – | – | 36 |
| Shoe & leather goods store | Retail | 9 | 0.9 | 0.0 | 1 | – | – | 50 |
| Pharmacy & health store | Retail | 18 | 1.8 | 1.8 | 4 | – | – | 50 |
| Cosmetics & perfume store | Retail | 15 | 1.5 | 0.6 | 5 | – | – | 0 |
| Florist, garden & pet shop | Retail | 26 | 2.6 | 2.4 | 7 | – | – | 38 |
| Jewellery & watches | Retail | 16 | 1.6 | 0.7 | 3 | – | – | 0 |
| Optician | Retail | 15 | 1.5 | 1.2 | 1 | – | – | 35 |
| Furniture & interior store | Retail | 35 | 3.6 | 3.6 | 8 | – | – | 61 |
| Electronics & phone store | Retail | 29 | 3.0 | 2.3 | 3 | – | – | 47 |
| Hardware & DIY store | Retail | 22 | 2.2 | 2.4 | 1 | – | – | 58 |
| Books & stationery | Retail | 14 | 1.4 | 0.6 | 6 | – | – | 0 |
| Sports & bike shop | Retail | 28 | 2.9 | 3.2 | 4 | – | – | 48 |
| Toy & hobby shop | Retail | 22 | 2.2 | 2.3 | 9 | – | – | 52 |
| Gifts, art & specialty shops | Retail | 18 | 1.8 | 1.0 | 4 | – | – | 10 |
| Second-hand & antiques | Retail | 14 | 1.4 | 1.7 | 7 | – | – | 57 |
| Online store | Retail | 11 | 1.1 | 0.0 | 7 | – | – | 50 |
| Electrician | Trades | 84 | 8.6 | 9.7 | 21 | – | – | 58 |
| Plumber & heating | Trades | 60 | 6.1 | 7.3 | 9 | – | – | 59 |
| Carpenter & joiner | Trades | 110 | 11.2 | 17.1 | 22 | – | – | 68 |
| Painter & decorator | Trades | 55 | 5.6 | 6.1 | 14 | – | – | 58 |
| Bricklayer & mason | Trades | 55 | 5.6 | 6.4 | 8 | – | – | 63 |
| Flooring | Trades | 36 | 3.7 | 3.0 | 4 | – | – | 43 |
| Building contractor | Trades | 158 | 16.1 | 26.7 | 32 | – | – | 62 |
| Gardener & landscaping | Trades | 24 | 2.4 | 3.6 | 11 | – | – | 54 |
| Cleaning services | Trades | 123 | 12.5 | 10.3 | 57 | – | – | 43 |
| Taxi | Transport | 84 | 8.6 | 3.5 | 36 | – | – | 7 |
| Removals & haulage | Transport | 86 | 8.8 | 10.5 | 19 | – | – | 54 |