Town
Motala
Residents
31,367
2024
Population, 5 years
–
10 years: –
Active places of business
2,078
66 per 1,000 residents
Opened / closed (12 mo.)
190 / 31
3-yr change –
Population
Active businesses (all types)
Who lives here
Statistics Sweden · 2026
Children 0-14
16%
Young 15-24
11%
Adults 25-44
23%
Adults 45-64
25%
Seniors 65-79
17%
80 and older
8%
The line marks the average for Sweden.
Average age44.8 yrs · Sweden: 42.3
Average net income per person (20+)SEK 314k · Sweden: SEK 367k
Households with children26% · Sweden: 29%
Post-secondary education (age 25–65)34% · Sweden: 50%
Jobs located here*15,771
Commute in / out every day*3,070 / 7,686
Jobs per working resident*0.77 · Sweden: 1.00
Many residents work elsewhere, demand is concentrated in evenings and weekends.
* Figure for the municipality – Statistics Sweden does not publish it for smaller areas.
Deeper numbers
Survival, trouble signs, competition and people in Motala.
Survival
Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.
Trouble signs
Closed within 2 years of opening (last 12 months)24 · 77% of all closures
Annual-report figures appear when companies here have filed accounts.
Competition
Run by chains (3+ places)11% · Sweden: 6%
Share of the 3 largest operators0% · 1,991 owners
| 5 places | |
| 2 places | |
| 2 places | |
| 2 places | |
| 2 places |
Public bodies (municipalities, regions, the state, the church) are left out of this list.
New and established
Openings per 1,000 residents (12 months)6.06 · Sweden: 10.54
Average age of active businesses12.3 yrs · Sweden: 11.9
Younger than 2 years15% · Sweden: 15%
Older than 10 years49% · Sweden: 51%
A typical mix of new and established businesses.
Moving in and out
Moved here (3 years)1 · 12 months: 0
Moved away (3 years)0 · 12 months: 0
Net+1
A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out. A business that moves and keeps its place-of-business number isn't counted here yet, so the real number of moves is higher.
When businesses open and close
Opened
Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.
Highest opportunity here
B&B & holiday accommodation
871 today · similar areas would have ~4
Architect
871 today · similar areas would have ~4
Veterinarian
801 today · similar areas would have ~3
Books & stationery
800 today · similar areas would have ~2
Flooring
794 today · similar areas would have ~10
Pharmacy & health store
743 today · similar areas would have ~6
All business types
Click a column to sort| Business type | Group | Active | Per 10k | Similar areas | Opened 3 yrs | Closed 3 yrs | Change | Score |
|---|---|---|---|---|---|---|---|---|
| Hotel | Accommodation | 7 | 2.2 | 1.7 | 0 | – | – | 40 |
| B&B & holiday accommodation | Accommodation | 1 | 0.3 | 1.2 | 0 | – | – | 87 |
| Campsite | Accommodation | 1 | 0.3 | 0.0 | 1 | – | – | 50 |
| Car repair & service | Automotive | 38 | 12.1 | 12.6 | 8 | – | – | 42 |
| Petrol station | Automotive | 2 | 0.6 | 1.1 | 0 | – | – | 70 |
| Car dealer | Automotive | 23 | 7.3 | 6.6 | 5 | – | – | 55 |
| Car parts & motorcycles | Automotive | 15 | 4.8 | 2.3 | 3 | – | – | 8 |
| Car rental | Automotive | 1 | 0.3 | 0.0 | 1 | – | – | 50 |
| Driving school | Education | 5 | 1.6 | 0.9 | 2 | – | – | 14 |
| Courses & tutoring | Education | 47 | 15.0 | 16.3 | 19 | – | – | 46 |
| Café, coffee bar or bar | Food & drink | 6 | 1.9 | 0.5 | 1 | – | – | 23 |
| Restaurant | Food & drink | 57 | 18.2 | 15.8 | 14 | – | – | 47 |
| Pizzeria, grill or takeaway | Food & drink | 7 | 2.2 | 3.0 | 4 | – | – | 63 |
| Catering & canteen | Food & drink | 3 | 1.0 | 1.3 | 1 | – | – | 64 |
| Bakery | Food & drink | 6 | 1.9 | 2.7 | 3 | – | – | 72 |
| Supermarket & convenience store | Groceries | 57 | 18.2 | 19.6 | 26 | – | – | 58 |
| Butcher, fishmonger & deli | Groceries | 4 | 1.3 | 1.5 | 0 | – | – | 58 |
| Kiosk, Wine & beverage shop | Groceries | 4 | 1.3 | 1.3 | 0 | – | – | 50 |
| Dentist | Health | 12 | 3.8 | 3.4 | 2 | – | – | 50 |
| Doctor & medical clinic | Health | 24 | 7.7 | 7.3 | 5 | – | – | 45 |
| Physio, chiro & therapy | Health | 25 | 8.0 | 10.6 | 7 | – | – | 55 |
| Veterinarian | Health | 1 | 0.3 | 0.9 | 0 | – | – | 80 |
| Home care | Health | 16 | 5.1 | 3.9 | 0 | – | – | 35 |
| Gym & fitness centre | Leisure | 7 | 2.2 | 2.1 | 1 | – | – | 47 |
| Sports facility & club | Leisure | 36 | 11.5 | 9.6 | 6 | – | – | 35 |
| Cinema & entertainment | Leisure | 13 | 4.1 | 3.4 | 3 | – | – | 39 |
| Travel agency | Leisure | 2 | 0.6 | 0.0 | 1 | – | – | 50 |
| Hairdresser & barber | Personal services | 56 | 17.9 | 15.6 | 10 | – | – | 35 |
| Beauty salon & spa | Personal services | 65 | 20.7 | 16.2 | 24 | – | – | 42 |
| Laundry & dry cleaning | Personal services | 1 | 0.3 | 0.0 | 0 | – | – | 50 |
| Repairs (electronics, shoes, watches) | Personal services | 12 | 3.8 | 3.1 | 3 | – | – | 38 |
| Funeral services | Personal services | 3 | 1.0 | 0.7 | 0 | – | – | 36 |
| Accountant & bookkeeping | Professional services | 42 | 13.4 | 17.7 | 10 | – | – | 58 |
| Law firm | Professional services | 10 | 3.2 | 2.1 | 1 | – | – | 42 |
| Bank & insurance | Professional services | 5 | 1.6 | 1.5 | 1 | – | – | 47 |
| Real estate agent | Professional services | 7 | 2.2 | 3.6 | 1 | – | – | 61 |
| Architect | Professional services | 1 | 0.3 | 1.2 | 0 | – | – | 87 |
| Engineering consultancy | Professional services | 78 | 24.9 | 27.0 | 19 | – | – | 51 |
| IT & software services | Professional services | 67 | 21.4 | 23.2 | 18 | – | – | 60 |
| Marketing & advertising agency | Professional services | 22 | 7.0 | 6.6 | 6 | – | – | 52 |
| Design & photography | Professional services | 18 | 5.7 | 10.4 | 4 | – | – | 66 |
| Staffing & recruitment | Professional services | 19 | 6.1 | 6.0 | 4 | – | – | 41 |
| Clothing store | Retail | 20 | 6.4 | 6.0 | 6 | – | – | 58 |
| Shoe & leather goods store | Retail | 1 | 0.3 | 0.0 | 0 | – | – | 50 |
| Pharmacy & health store | Retail | 3 | 1.0 | 1.8 | 0 | – | – | 74 |
| Cosmetics & perfume store | Retail | 3 | 1.0 | 0.6 | 1 | – | – | 31 |
| Florist, garden & pet shop | Retail | 5 | 1.6 | 2.4 | 3 | – | – | 67 |
| Jewellery & watches | Retail | 5 | 1.6 | 0.7 | 0 | – | – | 13 |
| Optician | Retail | 4 | 1.3 | 1.2 | 0 | – | – | 45 |
| Furniture & interior store | Retail | 8 | 2.6 | 3.6 | 0 | – | – | 65 |
| Electronics & phone store | Retail | 12 | 3.8 | 2.3 | 1 | – | – | 24 |
| Hardware & DIY store | Retail | 7 | 2.2 | 2.4 | 1 | – | – | 53 |
| Books & stationery | Retail | 0 | 0.0 | 0.6 | 0 | – | – | 80 |
| Sports & bike shop | Retail | 15 | 4.8 | 3.2 | 0 | – | – | 26 |
| Toy & hobby shop | Retail | 4 | 1.3 | 2.3 | 1 | – | – | 73 |
| Gifts, art & specialty shops | Retail | 2 | 0.6 | 1.0 | 0 | – | – | 69 |
| Second-hand & antiques | Retail | 7 | 2.2 | 1.7 | 2 | – | – | 33 |
| Online store | Retail | 1 | 0.3 | 0.0 | 2 | – | – | 50 |
| Electrician | Trades | 25 | 8.0 | 9.7 | 5 | – | – | 54 |
| Plumber & heating | Trades | 19 | 6.1 | 7.3 | 2 | – | – | 50 |
| Carpenter & joiner | Trades | 50 | 15.9 | 17.1 | 11 | – | – | 50 |
| Painter & decorator | Trades | 17 | 5.4 | 6.1 | 1 | – | – | 52 |
| Bricklayer & mason | Trades | 16 | 5.1 | 6.4 | 4 | – | – | 54 |
| Flooring | Trades | 4 | 1.3 | 3.0 | 0 | – | – | 79 |
| Building contractor | Trades | 56 | 17.9 | 26.7 | 14 | – | – | 60 |
| Gardener & landscaping | Trades | 10 | 3.2 | 3.6 | 3 | – | – | 44 |
| Cleaning services | Trades | 24 | 7.7 | 10.3 | 9 | – | – | 58 |
| Taxi | Transport | 14 | 4.5 | 3.5 | 7 | – | – | 29 |
| Removals & haulage | Transport | 17 | 5.4 | 10.5 | 2 | – | – | 61 |