Town
Göteborg
Residents
674,529
2024
Population, 5 years
–
10 years: –
Active places of business
77,227
114 per 1,000 residents
Opened / closed (12 mo.)
7,431 / 728
3-yr change –
Population
Active businesses (all types)
Who lives here
Statistics Sweden · 2026
Children 0-14
15%
Young 15-24
12%
Adults 25-44
34%
Adults 45-64
22%
Seniors 65-79
12%
80 and older
5%
The line marks the average for Sweden.
Average age40.6 yrs · Sweden: 42.3
Average net income per person (20+)SEK 368k · Sweden: SEK 367k
Households with children26% · Sweden: 29%
Post-secondary education (age 25–65)63% · Sweden: 50%
Jobs located here*391,812
Commute in / out every day*133,884 / 60,120
Jobs per working resident*1.23 · Sweden: 1.00
More people work here than live here, daytime demand (lunch, services) is higher than the resident count suggests.
* Figure for the municipality – Statistics Sweden does not publish it for smaller areas.
Deeper numbers
Survival, trouble signs, competition and people in Göteborg.
Survival
Survival can't be calculated for Sweden yet: closures in Statistics Sweden's Business Register are only known from 1 January 2024.
Trouble signs
Closed within 2 years of opening (last 12 months)555 · 76% of all closures
Annual-report figures appear when companies here have filed accounts.
Competition
Run by chains (3+ places)7% · Sweden: 6%
Share of the 3 largest operators0% · 73,772 owners
| 62 places | |
| 56 places | |
| 28 places | |
| 27 places | |
| 26 places |
Public bodies (municipalities, regions, the state, the church) are left out of this list.
New and established
Openings per 1,000 residents (12 months)11.02 · Sweden: 10.54
Average age of active businesses11.0 yrs · Sweden: 12.4
Younger than 2 years17% · Sweden: 14%
Older than 10 years43% · Sweden: 49%
A typical mix of new and established businesses.
Moving in and out
Moved here (3 years)12 · 12 months: 5
Moved away (3 years)4 · 12 months: 0
Net+8
A move is a place of business closing and the same company opening one in another area within 90 days. Chains are left out. A business that moves and keeps its place-of-business number isn't counted here yet, so the real number of moves is higher.
When businesses open and close
Opened
Per calendar month, 2021–2025. Not available yet: closures are only known from 1 January 2024.
Highest opportunity here
Car repair & service
67538 today · similar areas would have ~848
Pharmacy & health store
6782 today · similar areas would have ~124
Bricklayer & mason
65335 today · similar areas would have ~431
Petrol station
6432 today · similar areas would have ~73
Electrician
64513 today · similar areas would have ~656
Flooring
60174 today · similar areas would have ~204
All business types
Click a column to sort| Business type | Group | Active | Per 10k | Similar areas | Opened 3 yrs | Closed 3 yrs | Change | Score |
|---|---|---|---|---|---|---|---|---|
| Hotel | Accommodation | 130 | 1.9 | 1.7 | 15 | – | – | 53 |
| B&B & holiday accommodation | Accommodation | 113 | 1.7 | 1.2 | 40 | – | – | 31 |
| Campsite | Accommodation | 7 | 0.1 | 0.0 | 0 | – | – | 50 |
| Car repair & service | Automotive | 538 | 8.0 | 12.6 | 125 | – | – | 67 |
| Petrol station | Automotive | 32 | 0.5 | 1.1 | 2 | – | – | 64 |
| Car dealer | Automotive | 367 | 5.4 | 6.6 | 82 | – | – | 49 |
| Car parts & motorcycles | Automotive | 107 | 1.6 | 2.3 | 32 | – | – | 58 |
| Car rental | Automotive | 59 | 0.9 | 0.0 | 17 | – | – | 45 |
| Childcare | Education | 34 | 0.5 | 0.0 | 2 | – | – | 50 |
| Driving school | Education | 90 | 1.3 | 0.9 | 30 | – | – | 37 |
| Courses & tutoring | Education | 1,840 | 27.3 | 16.3 | 622 | – | – | 28 |
| Café, coffee bar or bar | Food & drink | 150 | 2.2 | 0.5 | 32 | – | – | 13 |
| Restaurant | Food & drink | 1,869 | 27.7 | 15.8 | 425 | – | – | 21 |
| Pizzeria, grill or takeaway | Food & drink | 243 | 3.6 | 3.0 | 77 | – | – | 40 |
| Catering & canteen | Food & drink | 156 | 2.3 | 1.3 | 72 | – | – | 12 |
| Bakery | Food & drink | 263 | 3.9 | 2.7 | 81 | – | – | 36 |
| Supermarket & convenience store | Groceries | 1,635 | 24.2 | 19.6 | 715 | – | – | 43 |
| Butcher, fishmonger & deli | Groceries | 209 | 3.1 | 1.5 | 58 | – | – | 8 |
| Kiosk, Wine & beverage shop | Groceries | 86 | 1.3 | 1.3 | 14 | – | – | 42 |
| Dentist | Health | 336 | 5.0 | 3.4 | 44 | – | – | 33 |
| Doctor & medical clinic | Health | 1,390 | 20.6 | 7.3 | 232 | – | – | 11 |
| Physio, chiro & therapy | Health | 1,238 | 18.4 | 10.6 | 306 | – | – | 16 |
| Veterinarian | Health | 49 | 0.7 | 0.9 | 13 | – | – | 50 |
| Home care | Health | 251 | 3.7 | 3.9 | 44 | – | – | 58 |
| Gym & fitness centre | Leisure | 180 | 2.7 | 2.1 | 43 | – | – | 41 |
| Sports facility & club | Leisure | 565 | 8.4 | 9.6 | 105 | – | – | 58 |
| Cinema & entertainment | Leisure | 247 | 3.7 | 3.4 | 61 | – | – | 48 |
| Travel agency | Leisure | 152 | 2.3 | 0.0 | 26 | – | – | 48 |
| Hairdresser & barber | Personal services | 1,124 | 16.7 | 15.6 | 286 | – | – | 49 |
| Beauty salon & spa | Personal services | 1,210 | 17.9 | 16.2 | 375 | – | – | 48 |
| Laundry & dry cleaning | Personal services | 23 | 0.3 | 0.0 | 6 | – | – | 50 |
| Repairs (electronics, shoes, watches) | Personal services | 228 | 3.4 | 3.1 | 57 | – | – | 44 |
| Funeral services | Personal services | 45 | 0.7 | 0.7 | 6 | – | – | 48 |
| Accountant & bookkeeping | Professional services | 1,626 | 24.1 | 17.7 | 324 | – | – | 38 |
| Law firm | Professional services | 590 | 8.7 | 2.1 | 120 | – | – | 9 |
| Bank & insurance | Professional services | 122 | 1.8 | 1.5 | 12 | – | – | 35 |
| Real estate agent | Professional services | 455 | 6.7 | 3.6 | 80 | – | – | 17 |
| Architect | Professional services | 435 | 6.4 | 1.2 | 104 | – | – | 17 |
| Engineering consultancy | Professional services | 3,158 | 46.8 | 27.0 | 725 | – | – | 20 |
| IT & software services | Professional services | 4,932 | 73.1 | 23.2 | 1,555 | – | – | 13 |
| Marketing & advertising agency | Professional services | 1,133 | 16.8 | 6.6 | 425 | – | – | 14 |
| Design & photography | Professional services | 1,862 | 27.6 | 10.4 | 466 | – | – | 12 |
| Staffing & recruitment | Professional services | 649 | 9.6 | 6.0 | 190 | – | – | 28 |
| Clothing store | Retail | 719 | 10.7 | 6.0 | 248 | – | – | 26 |
| Shoe & leather goods store | Retail | 72 | 1.1 | 0.0 | 16 | – | – | 39 |
| Pharmacy & health store | Retail | 82 | 1.2 | 1.8 | 6 | – | – | 67 |
| Cosmetics & perfume store | Retail | 128 | 1.9 | 0.6 | 48 | – | – | 6 |
| Florist, garden & pet shop | Retail | 162 | 2.4 | 2.4 | 41 | – | – | 54 |
| Jewellery & watches | Retail | 150 | 2.2 | 0.7 | 62 | – | – | 14 |
| Optician | Retail | 85 | 1.3 | 1.2 | 12 | – | – | 43 |
| Furniture & interior store | Retail | 290 | 4.3 | 3.6 | 75 | – | – | 46 |
| Electronics & phone store | Retail | 212 | 3.1 | 2.3 | 52 | – | – | 44 |
| Hardware & DIY store | Retail | 116 | 1.7 | 2.4 | 14 | – | – | 53 |
| Books & stationery | Retail | 105 | 1.6 | 0.6 | 34 | – | – | 14 |
| Sports & bike shop | Retail | 231 | 3.4 | 3.2 | 53 | – | – | 42 |
| Toy & hobby shop | Retail | 251 | 3.7 | 2.3 | 102 | – | – | 29 |
| Gifts, art & specialty shops | Retail | 124 | 1.8 | 1.0 | 41 | – | – | 28 |
| Second-hand & antiques | Retail | 158 | 2.3 | 1.7 | 57 | – | – | 33 |
| Online store | Retail | 70 | 1.0 | 0.0 | 44 | – | – | 50 |
| Electrician | Trades | 513 | 7.6 | 9.7 | 109 | – | – | 64 |
| Plumber & heating | Trades | 366 | 5.4 | 7.3 | 85 | – | – | 57 |
| Carpenter & joiner | Trades | 866 | 12.8 | 17.1 | 214 | – | – | 59 |
| Painter & decorator | Trades | 340 | 5.0 | 6.1 | 81 | – | – | 58 |
| Bricklayer & mason | Trades | 335 | 5.0 | 6.4 | 78 | – | – | 65 |
| Flooring | Trades | 174 | 2.6 | 3.0 | 35 | – | – | 60 |
| Building contractor | Trades | 1,312 | 19.5 | 26.7 | 246 | – | – | 57 |
| Gardener & landscaping | Trades | 185 | 2.7 | 3.6 | 70 | – | – | 57 |
| Cleaning services | Trades | 749 | 11.1 | 10.3 | 267 | – | – | 49 |
| Taxi | Transport | 837 | 12.4 | 3.5 | 370 | – | – | 16 |
| Removals & haulage | Transport | 636 | 9.4 | 10.5 | 179 | – | – | 60 |